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4
: .
:
3--2
-
2012
:
Daily Beauty
, : ( ) Daily Beauty - Daily Beauty
:
: ,
: 14 30 ,
: ! (, , , -)
: ( , )
: - , .
: 12 (1 2012 28 2013)
- | LOreal Paris, Elseve | Nivea | schauma (Schwarzkopf & Henkel) | garnier fructis |
. : , , , | . | , | , | |
( ) | . , Elseve : , , +85% , .., 1 !. : , . | - | - | |
, , | , | , | ||
ATL- | (74% ), (19%), (5%) | , , , | (), | , ( ), |
ATL ( , ..) | , , , . . | - ( ), | ( ), | -, ( ) |
BTL- | (2% ), , . | -, | ( ) | , ( ) |
BTL | 1-2 , . | Nivea Hair Care Youtube , , Nivea. . | (). - |
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: , ,
(): , . .
( ): Daily Beauty,
. | + | ||
Product placement () | , | 1 (3 ) (, , ) | |
- | 6 (-) | ||
6 (-) | |||
Elle | , | 2 (-) | |
Cosmopolitan | 2 (-) | ||
Glamour | 2 (-) | ||
() | , (512) : | 2 (-) | |
2 (-) | |||
2 (-) | |||
+ | 5 (-) | ||
5 (-) | |||
DFm | 5 (-) | ||
+ | |||
, . | 2 (-) | ||
2 (-) | |||
1 () | |||
Glamour | , | 2 (-) | |
1 () | |||
1 () |
1. Product placement : 2 30 18:00-21:00= (2300+450%)92 = 1163800
2. : 2 30 08:00- 17:00 = 1600 ../
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|
1 30 17:00-18:00=800+20%= 960 ../. = 2560 .. 134 (6)= 343040 ..
2 30 = 1600 ..
46 2 10:00-18:00 = (1600+270%)46= 272320 ..
46 2 18:00-10:00 = (1600+655%)46=555680
: 1171040 ..
3. : 2 30 08:00- 17:00 = 2300 ../
1 30 17:00-18:00=1150+20%= 1380 ../. = 3680 .. 134 (6)= 493120 ..
2 30 = 2300 ..
46 2 10:00-18:00 = (2300+270%)46= 391460 ..
46 2 18:00-10:00 = (2300+655%)46=798790
: 1683370 ..
1. Elle 1 61 = (14200 +190%)2 = 82360 ..
2. Cosmopolitan gatefold 61 = (25000+250%)2= 175000 ..
3. Glamour 1/1 61 =150002=30000 ..
1. = 200061= 122000 ..
2. =150061=91500 ..
3. = 150062= 93000 ..
:
1. += 8/122 + (2 /+80%( ))122 = (2008+2002+320)122= 283040 ..
2. =(15 / + 30%) 122 = 237900 ..
3. DFM = 10/ 123 = 98400
:
1. = 10000./
2. = 15000 ../
3. = 8000 ../
+ 6 20000 = 531000= 53000..
:
1. 1000 ../ 2 = 2000 ..
2. 900 ../ 2 = 1800 ..
3. = 10000 ..
:
1. Glamour= 33000..2=66000..
2. = 10000..
3. = 10000..
: 5 417 210 ..