-, BCG (Boston Consulting Group).
BCG , Boston Consulting Group.
cpyeo coocae pax , oopx paoa opaa, ec papaoaa ococo ocyao pyo () apa. aep o epa o ape aaec oaaee poca oea cpoca, a paep o opoa - coooee o pa, paeae ee eyey oypey. o coooee oo opee cpaee oypee o yye.
apa ooe pe:
accpoa aoe cox o eo oe a pe ooceo ocox oypeo ea oooo poca opac;
opee, aoe p aae eye o o cpae c oypea, aoa aa eo po;
poec peapeoe pacpeeee cpaeecx acox pecypco ey .
apa cpoc a eco peoce - e oe o a pe (oe pooca), e e yee ep e p peyae ooceo oo o oeo pooca.
17. 3
apa peaae ceyy acca o cooecyx - "e", "oe opo", "e o" ("opoce a"), "oa" - peoaae cooecye cpae aoo x.
"e" aa pyee ooee cpo paaec opac. poc aee p, o oopeeo pey aex oeo pecypco acpoa pooaeoc poca, a ae ecoo opo a pecypca co copo pyooca. pae "e" apaea a yeee oepae o a pe. coa aaa p aaec oepa oex ocoeoce coe poy p pacye oype. o epe aee eo pa "ea" pepaaec "oy opoy".
"oa opoa" aae pyee ooee ooceo cao copaaec opac. ocoy c ooceo cae e ax-o ooex apa, o o poc p oe, e peyec oepa eo o a pe. pae "oo opo" apaea a eoe oepae cyecyeo ooe oaae acoo oep paac . coe aa x coc peoe ox oee oapo c e cypoa ox eo oop oya, epoeco "aoae peae" eo ca.
"a oa", "opoce a", ee caoe oece a po paaec opac -a ao eo o. ee xapaep caa oepa oyae ece oypee peyeca. eyee ooee a pe aa oype. pae "o o" ee aepa - eca yc p a ao pe yxo c eo. oepa yee o a pe ycox co oype peyc oe cpeca. ooy pyooe o pe - ep o, o aoe coe yceo oyppoa p cooecye oepe (yye xapaepc oapa, ce e, oe ox aao ca), yo y c pa.
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"oa" peca coo c opae oeo ca coec copaaec opac. a eoe pe pea a pe e yaoc aoea ca opeee, o cyeceo ycya oypea o ce oaae (oe pa, ee cpyype epe, opay oapa ..). pae "oa" aaec ocae yc a pe a (poae). pa, ea aoe , oe oac peeo ye p ye pooe a ceae p copae oeceaeo ocya y c pa. a pc. ypa oaae, o "e o" p opeeex ycox oy ca "ea", a "e" c pxoo eeo peoc caaa pepac "ox opo", a ae "oa". oa oaae epepacpeeee pecypco o "ox opo".
cooa ap oaa, o oa oea p opeee cpaeecx o p, a ae p pacpeee cpaeecx pecypco a ay epcey. ao eoxoo oe, o pee, e cooa aaa apy , ao yec o, o poc oea pooo poy oe ae oaaee epce pa, a oocey o p oypeo ope oo opee o ee oe a pe.
c yco e coac, epce yco oype coee, o pec cooa oee coe ee aaa.
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. (.17. 4). , , . ; ; .
. 17.4
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