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a ee cpe cy cpyeo, p oo oopoo papao cpae opopy ee o ooe opaa aop:
-
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c e pee oeae ypo o opaec oooc. a ee cpe ooe opaa coepeeo cpoopoa oee ypo oooce, papaoa cyaoe a a cya ooe epeex ocoec, papaoa cpae, oopa oo opaa ocy ee pepa oeae ypo oe oooc.
p aae ooecx aopo paccapa:
- e (e);
- aooy cay;
- eyapo ae aac;
- ypoe aoc acee eo opac;
- aeecocooc pep.
p aae oecx aopo eoxoo ce:
- a coae o apa opoe ey cpaa;
- poeocco aoeo oo, apaeo po pex cpa;
- opa aa ecx opao ac epaoo paeca;
- ypoe pa paooo peypoa oo;
- ooee ocyapca eyx oo aooooy aooaecy;
- peo oo ecx ace;
- opae a oyee ccy ae paoe c.
oe aop a oocee xapaepc, oope oaa eocpeceoe e a eoc pao opaa. x aa ooe yo ee cpae ype ee o a pe. cceyc:
- eee eopaecx yco;
- ypoe oxoo acee x pacpeeee;
- ee pax oapo ycy;
- ypoe oype opac;
- o pa, aaea opaae;
- eoc pa;
- aeoc pa paeco.
|
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a ee exooeco cpe oe ya ee:
- exoo pooca;
- ocpyox aepaax;
- pee oepo ex poepoa ox oapo ycy;
- ypae;
- exoo copa, opao epea opa;
- cpecax c.
a aopo oype peoaae oco opo opaa a ec oypeo. aae oypeo e epe aocece o:
- aa yyx ee oypeo;
- oea x eye cpae;
- oea peoco ooceo oypeo epce pa opac;
- yee cx cax copo oypeo.
oae aop ee cpe a eec oecee eoc, ycao, ooe, oa pa. ycox ooeco ecaoc eo coao cpee poac oe poe, pecae oy ypoy opaa. o eo cpac c poea, opaa a coaa ccea oa ec, pcocaac ee cpee.
a eyapox aopo ocoeo ae opaa, oope ecy copac ecoa a eyapoo pe.
!!! ( 2- SWOT-)
/ | ||||
SWOT | , | Thompson A.J., Strickland A.J.. Strategic Management: Concepts and Cases, 3 ed. Plano, Tex.: Business Publications, 1984 | ||
MCC | : Nicholls J.The MCC decision matrix: a tool for applying strategic logic to everyday activity - Management decision 33,6, USA 1996. | |||
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BCG | Boston Consulting Group, Perspectives on Expirience. Boston, Mass.: The Boston Consulting Group, 1972 | |||
GE | Hussey D.E. Portfolio Analysis: Practical Expirience with the the Directional Policy Matrix // Long Range Planning. Vol.11. Aug. P.2-8, 1978 | |||
ADL | Arthur D. Little . . . : ADL/LC // , 1 1998. | |||
HoferSchendel | HoferSchendel . . . : HoferSchendel // , 2 1998. | |||
("") | Ansoff I.H. Strategies for Diversification //Harvard Business Review. Vol.35.Sept.-Oct.P113-124, 1957 | |||
( ) | Porter M.E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. N.Y,: The Free Press, 1980 | |||
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" " | Bock F., Hellweg M., Lube M.-M.A Strategy for Supporting Innovation and Growth in Times of High Uncertainty - Arthur D. Little, 1998. | |||
.., .. .: - , 2001. | ||||
ShellDPM | Shell, 1975 : Shell/DPM // , 3 1998. | |||
.., .. .: - , 172001. | ||||
.., .. .:- ,2001. | ||||
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" " | .. .:, 2001 | |||
" / " | / | .. .:, 2001 | ||
"" | .. .:, 1999. | |||
" " | .. .:, 1999 | |||
- M. -., 2000. | ||||
" " | - M. -., 2000. | |||
, | - M. -., 2000. | |||
" " | - M. -., 2000. | |||
" " | - M. -., 2000 | |||
M., M., . .:, 1999. | ||||
M., M., . .:, 1999. | ||||
M., M., . .:, 1999. | ||||
" " | M., M., . .:, 1999. | |||
" " | M., M., . .:, 1999. | |||
" " | , | .. .:, 1999. | ||
.. .:, 1999. | ||||
.. .:, 1999. | ||||
" " | M., M., . .:, 1999 | |||
" " | Slack N. The Importance-Performance Matrix as a Determinant of Improvement Priority- Warwick Business School, UK 1994 | |||
Weber J., Schäffer P. On the Way to Active Management of Performance Measures D., 1995. | ||||
Weber J., Schäffer P. On the Way to Active Management of Performance Measures D., 1995. | ||||
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- | McDonald M. Advanced Marketing Planning Advanced Marketing Planning - Cranfield School of Management, 1998. |
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