.
1934 "California Vitamins" , , (), 7 , .
1939 "Nutrilite Products" ( ), . , , .
1959 . MLM "Nutrilite" , 1959 "American Way Corporation", "AMWAY" ( ).
1959-1975 . . 30 MLM. MLM . " Dare to Be Great " MLM .
1975 (Federal Trade Commission, FTC) " "". 30 Amway. 4 - " , , ".
1979-1983 ( , Amway) . . - , , , , , .
1990-1999. 20-30% . 15 .
MLM , , , . 90- .
2000 . 100 , 55 . 20% . 125 .
, ". ? . , , - (MLM). MLM . " " . |
20- . . . . - . - : , , . . 35- .
|
|
- , , . " - ",- . - , . , , - : , . . " ",- . . . , . .
15 1887 , -. . , , , , , , , , . , . , , , .
- , . . " , , ",- .
1915 27- , , , . , . - , - , - Colgate Products Company .
. . ?! , . Colgate - . . . - . . . , , - . , . : , -, , , , ; - - . , .
|
|
1927 . , , , . " . , . , . , , , , . ", - .
, , . - , . . " , , , , . , , , ",- .
. 1931 . - , , . , " ". , , 1933 . , : , . , - , , , .
: . - , , . , , . , , . . , -. .
. , , . , . : " , , ". . ( " " " " .)
, , , () . . , , . - , , , . , , , . , .
|
|
, . "" . : , , , , , .
, 1934 - California Vitamins Inc., a 1939-, - Nutrilite , Nutrilite Products.
, : " , . , $20 . , $300 , $3600 . , , , , . .". 1946 , . , , .
1949 Nutrilite - . , , Nutrilite Ja-Ri Corp. ", , , , ? !" Nutrilite.
1959 American Way Corporation, AmWay, , Nutrilite, , . AmWay Nutrilite Products, . Nutrilite. 1972 AmWay Nutrilite. , AmWay : $2 . .
, . MLM 25 . . , , Coca-Cola, Colgate, Gilette, Visa, Lipton, Ford, Xerox.
. 60- - 70- - , . "". , - 1000% . , 1975 "". AmWay, . MLM . , " ", , , .
|
|
, , . - . . , . . , , . , . - , , , XXIII. , , . , 60- .
, , (, , ) 1973 87- , .