| 1. Good management stimulate | a) very important at work. |
| 2. A favourable climate is | b) the companys growth. |
| 3. A company profits | c) find the best way to handle subordinates. |
| 4. A good manager should | d) to turn individuals into a team. |
| 5. It is a difficult job | e) by employees creativity and professionalism. |
8. :
1. What is working environment?
2. How do good managers treat employees?
3. How do managers stimulate people to work hard?
4. Why is competition so important at work?
5. What kinds of employees are valuable for a company?
9. : interferes with, good at treating, high productivity, successfully, subordinates. .
1. Managers improve working conditions and create favourable working environment in order to stimulate ...
2. A good manager should find the best way to handle .
3. An efficient manager is different people, no matter who they are and what their personal characteristics are.
4. Poor management .. business development.
5. A business develops and brings in profits if employees work as a team.
3.
.
2
to have, to be. .
1. Some important issues have not yet been resolved. 2. The atmosphere of Venushas an air pressure 90 times greater than that of Earth. 3. It is difficult to find a good job now. 4. The faculty of Extra-Mural and Distance Learning is involved with part-time students.
2. :
1. If I become the President of this country, I _____________ abolish taxes.
a) will
b) would
c) would have
d) had
2. Would it be ok if I _____________ a friend tonight?
a) bring
b) brought
c) had brought
d) have brought
3. I _____________ perfectly happy if I had a business.
a) will be
b) would be
c) am
d) was
4. If you warm ice, it _____________
a) melt
b) melts
c) would melt
d) would have melted
5. If Columbus _____________ such a passion for travelling, he wouldnt have discovered America in 1492.
a) hadnt
b) wouldnt have had
c) hadnt had
3. - (Passive voice):
1. This theatre (design) by a well-known architect.
2. The workers (pay) twice a month.
3. A lot of junk food (eat) by children nowadays.
4. The problem (discuss) at the meeting next week.
5. The secret must (not/reveal) to anyone.
4. :
- , , , ( ), ;
|
|
|
- to follow intuition, do paper work, traditional annual achievement awards, do manual work, gold-collar workers.
5. :
| noun | verb | adjective/adverb |
| employ | ||
| profitability | ||
| creative | ||
| motivate | ||
| innovation |
6. , :
1. There are different categories of employees working for companies. T/ F
2. The term gold-collar workers was coined by M.L. Goldstein in his book The Gold-collar Worker (Addison Wesley Publishing). T/ F
3. Blue-collar workers do paper work. T/ F
4. Gold-collar workers include such employees as product-development personnel, computer programmers, advertising copywriters and engineers. T/ F
5. White-collar workers are paid bonuses, royalties and stock. T/ F
Managing Creative Workers
1. There are different categories of employees working for companies. Blue-collar workers do manual work. They work in workshops, on construction sites, in mines. White-collar workers are office clerks, they do paper work. There are service people, they serve customers. Journalists called machines steel-collar workers (but this term is not commonly used). Do you know who gold-collar workers are? Broadly speaking, they are creative people who make a great contribution to the development and profitability of companies they work for. They are elite workers of an organization.
2. All employees need good handling. But gold-collar workers want special treatment.
3. In his article Managing the Gold-collar Workers, M.L. Goldstein, an outstanding authority on personnel management, describes managing creative people.
4. Every Thursday afternoon at the Kansas City, Mo., headquarters of Hallmark Cards Inc., nearly 100 employees come into a small theatre to watch cartoons. But not always cartoons. Sometimes its feature films; occasionally its film classics. And its all on company time.
5. These employees are members of Hallmarks creative department. These writers and artists are actually doing their jobs searching for ideas to use on cards, wrapping paper and other products.
6. Thursday Theatre is one of the tools Hallmark uses to motivate its most talented employees. The company also regularly sends key employees across the country, even to other continents, with instructions to wander in art galleries, watch plays, or go window-shop-hunting for ideas that might translate into sales.
7. Sometimes it pays off handsomely. Several years ago, while viewing the King Tut exhibit at Washingtons National Gallery of Art, one employee suddenly pictured the famous gold death mask as a puzzle for children. That one trip brought more than a $500,000 return to the company.
8. Historically, company R&D centres have been the fortresses of innovation. And R&D managers have long understood that creative employees should be motivated and rewarded differently than other workers. Firms like 3M Co., for example, allow creative people to follow their intuition. And the results have been revolutionary new products including masking tape and wet/dry sandpaper.
9. Employees whose jobs require a high degree of creativity and special skills, and who are engaged in major products, are called gold-collar workers. The term was coined by Robert E. Kelley in his book The Gold-collar Worker (Addison Wesley Publishing). Gold-collar workers include such employees as product-development personnel, computer programmers, advertising copywriters and engineers.
|
|
|
10. Poor managers dont know how to handle gold-collar workers. Some of them dont understand creative people and interfere with them. Other managers are unwilling to take responsibility and encourage innovation. A third type of manager refuses to treat talented employees differently. For many companies it is important to find managers who know how to motivate gold-collar workers.
11. One key to motivate creative workers is tolerance. Executives should be tolerant of their independence, behavior, new ideas, and alternative ways of doing things. More than any other employees, the gold-collar worker also demands feedback on his performance and evaluation.
12. Gold-collar workers want autonomy. Interference in their work is inadmissible. The best thing you can do for a creative person is just get out of their way. Give them a task and leave them alone, says Peter F. Drucker, a recognized management authority.
13. Creative people are paid bonuses, royalties and stock. Traditional annual achievement awards are given to them at many companies, 3M and General Electric included. (3 217..).
