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Impulsive purchases, livery, logos, utility




1. The exhibition stand was decorated in red, white and green the companys special colours.

2. The left-handed can opener won a design award for its practicality and usefulness.

3. Young people are very influenced by advertising. It is amazing how many special symbols children can recognize from different companies.

4. My flat is full of things I bought on the spur of the moment. I never plan to go shopping, but if I see something I like, I can\t resist it.

 

List of vocabulary.

 

Top of the range CD player

Cited

DIY

Dichotomy

Preoccupation with personal appearance

Narcissism

Passivity

Implication

Crop up

Predilection

 

Translate into Ukrainian.

1. The livery of the company is really stylish.

2. Several factors have been cited as the causes of the unrest.

3. There is a dichotomy between his public and private lives.

4. His passivity was unbearable.

5. This election has profound implication for the future of our democracy.

6. Your name kept cropping up in the conversation.

7. Mrs. Lanes predilection for gossip was unbelievable.

8. There is a lot of DIY staff in their shed.

9. My parents bought a top-of the range CD player for my birthday, which was very expensive.

10. Preoccupation with personal appearance is often defined by the term Narcissism.

 

 

LISTENING FOUR

SPONSORSHIP

 

List of vocabulary.

 

A patchwork of logos

Rub off on sb.

Lubricant

 

Translate into Ukrainian.

 

1. She refused to give up, and her confidence rubbed off on the others.

2. When they used this lubricant the door stopped creaking.

3. When we came to the fair we saw the whole patchwork of logos there.

4. The area was a patchwork of local industries.

5. It was a patchwork of woods and fields, typical of the English countryside.

6. There has been a shift of employment from manufacturing to service industries.

7. Slow sales have cut profit margins.

8. A number of companies were forced into liquidation during the recession.

9. Banks and finance companies continued to trade profitably despite high interest rates.

10. Several Internet start-ups saw their share prices rocket in the first few years, but many failed to survive the first few months.

 

 


LISTENING FIVE

ADVERTISING

 

List of vocabulary.

 

scruffy clothes

prosperous clothes

plush trainers

wafer-thin

leather soles

toes

air pocket

sprung supports

consumer tool

sheer wealth of titles

stockists

at random

to give a new momentum to

to lug the gear in and out of halls

money is tight for sb.

 

Translate into Ukrainian.

 

1. Dont even dare to wear these scruffy clothes of yours to an interview.

2. I have chosen the card at random.

3. Its an effective consumer tool.

4. I saw her wearing prosperous clothes the other day. She cant be poor.

5. Their casino is the plushest in town.

6. The bed had the sprung mattress.

7. This should be done to give momentum to the reforms.

8. Call us to order or to get details of local stockists.

9. These were wafer-thin chocolates.

10. Its a huge book, not something that you would like to lug around.

 


MODULE 3.

 

MEDIA AND COMMUNICATION.

WORD LIST

 

Investigative journalism

Chequebook journalism

Gonzo journalism

Journalist correspondent

Columnist

Reporter

Editor

Circulation

Edition

Tabloid

Broadsheet

Compact

Colour supplement

Editorial

Feature

Column

Review

Scoop

Broadcast

Televise

Transmit

Frequency

Commercial

Episode

News bulletin

Airtime

Cable TV

Satellite TV

Pay-per-view

Digital TV

Network


LISTENING ONE

ELECTRONIC MEDIA

Before you listen

 

1. In what ways do electronic media and telecommunications enhance our lives?

2. Can you think of any ways in which they have lowered the quality of life?

 

List of vocabulary.

 

To start off with

Declarative memory

Language capabilities

Frenetically-paced

Bizarre elements

Trigger

To prime reflexes

Rational thought

Inhibit

Regular exposure to sth.

Desensitisation

A numbing effect on sth.

 

Translate into Ukrainian.

1. His action triggered a massive response from the government.

2. The drug had a numbing effect on him.

3. Regular exposure to direct sunshine can have detrimental effect.

4. An unhappy family life may inhibit childrens learning.

5. Does TV desensitize people to violence?

6. There was no rational thought behind his explanation.

 

 


LISTENING TWO

THE INTERNET

 

List of vocabulary.

 

widowhood

not resist the lure of sth.

in excruciating detail

to track down

to show up for a date

tedious

a computer nerd

get off lightly

a sales rep

tele-work

titbits

to no avail

to have no concept of time passing

hunched

to be at ones wits with

 

Translate into Ukrainian.

 

1. Her widowhood really depressed her. She felt extremely lonely.

2. If your husband is a computer-nerd, you will spend little quality time with him.

3. A sales rep must have a certain number of traits to do his job well.

4. I could see a hunched figure sitting by the fire.

5. Detectives had tracked him down in California.

6. In the end he got off lightly because there was not enough evidence against him.

7. We searched the whole area but to no avail. Robby had disappeared.


LISTENING THREE

MOBILE PHONES

List of vocabulary.

 

Humph!

I take it

Bloke

A loony

Brain tumours

Showing off

To fall into a high risk category

To beep sb.

Prolonged exposure

To press for further research

 

Translate into Ukrainian.

 

1. Hes a nice bloke.

2. He had a brain tumour which kept him in excruciating pain.

3. Her brother is a complete loony.

4. People who suffer from such a disease fall into a high risk category.

5. The death rate presses for further research.

6. I am sick and tired of his manner to show off.

7. Humph! You dont think that I believe you, do you?

8. I take it you have heard that Ricks resigned.

9. Prolonged exposure to the sun can cause serious skin problems.

10. He is kept in the loony bin.

 


LISTENING FOUR

LANGUAGES

List of vocabulary.

 

Language variety

Creole

Pidgin

Dialect

Patois

Vernacular

Tone language

Sign language

Artificial language

Natural language

Language family

Romance languages

Slavonic languages

Germanic languages

Semitic languages

Indo-European languages

 

Translate into Ukrainian.

 

1. A lot of British expatriate families live in Spain.

2. He lapsed into the local vernacular.

3. Esperanto is an artificial language.

4. Deaf people use a sign language.

5. Can you name some of the Slavonic languages?

 

List of vocabulary.

 

Expatriate families

Most notably in

Settled Anglophones

Expats

Peer pressure

To surface

Incoming pupils

To be held up as

Straitjacketed

To dissect the language

Downgraded

To be fostered

Faculty

Marked

Counterbalance

Asset

Hindrance

 

Translate into Ukrainian.

 

1. The floods have been a major hindrance in the relief efforts.

2. School authorities talk a lot about peer pressure.

3. Riskier investments counterbalanced by high rewards.

4. She had a great faculty for absorbing information.

5. A sense of humor is a great asset in his business.

6. Police often downgrade the seriousness of violence against women in the home.

7. Rumours about the killings have begun to surface in the press.

8. He became really violent and they had to put a straightjacket on him.

Translate into English.

1. .

2. - .

3. .

4. .

5. . .

 

 


MODULE 4.

 

EDUCATION.

 

WORD LIST

 

Tertiary education

Higher education

Further education

Adult education (continuing education)

Educational

Academic

Vocational

Pedagogical

Degree

Course

Program

Evening class

Module

Subject

Discipline

Major

Minor

Lecture

Class

Seminar

Tutorial

Laboratory work

Fieldwork

Distance learning

Self-study

Undergraduate

Freshman

Sophomore

Junior

Senior

Postgraduate

Major

Academic

Dean

Professor

Full professor

Senior lecturer

Associate professor

Lecturer (assistant professor)

Instructor

Tutor

Research fellow

Teaching assistant

School (faculty)

Department

Tuition fees

Student loan

Grant

Financial aid

Scholarship

Academic adviser

Mock exam

Recess

Expulsion

Skip classes

Play truant

Optional

Religious Education

Deputy Head

Head teacher

Edutainment

Excel at

Sail through exam

Borderline candidate

Truancy

Register

Vocational

Locker science lab


LISTENING ONE

TEACHERS AND STUDENTS.

 

Before you listen.

 

1. What do you understand by the expression mind over matter? Give some examples from your own knowledge or experience.

2. What physical and mental preparation do athletes and sportspeople do?

3. Can you give any examples from your own experience of how mental preparation has helped your physical performance, or vice versa?

 

List of vocabulary.

 

a horrific childhood

carry the weight of bitterness

to go to pieces

to be taken into care

to be fostered out

dysfunctional

to sink in single-handedly

a down-payment

perseverance

 

Translate into Ukrainian

 

1. Dysfunctional family relationships are causing more and more concern in the society.

2. It took perseverance to overcome his reading problems.

3. He just went to pieces after his wife died.

4. We have almost got enough money to make a down payment on a house.

5. He paused a moment for his words to think in.

6. Mike is a graduate of Kent University.

7. Her Beginners Swimming Certificate is framed on the wall

8. Our policy is not to allow borderline candidates to take the Higher Exam.

List of vocabulary.

 

Whiz through

To take a turn for the worse

To let on

To bang ones head against a brick wall

Scratches and bruises

To pick a fight

Placid

Confront tormentors

To get back at sb.

Hell come round

To be picked on

Fend off the bullies

Put an end to sth.

 

Translate into Ukrainian.

 

1. Lets just whizz through it one more time.

2. The big guy was trying to pick a fight.

3. I am going to put an end to such disgraceful conduct of yours.

4. Why dont you pick on someone else for a change?

5. The problems confronting the new government were enormous.

6. She sat still, placid and waited.

7. Im sure he knows more than he is letting on.

8. Hell probably go out with her just to get back at me.

9. Emily threw up her arm to fend the bullies off.

10. It took him a while to come round to the idea.

11. She dropped out of Oxford, having spent less than two terms there.

12. Some people would say that computer games are edutainment.

13. Steven lectures in Roman Law at Exeter University.

14. He won a scholarship to Cambridge.

15. I passed my mock proficiency exam, so I am sure that I will do well in the real thing.

 


LISTENING TWO

EXAMS.

 

List of vocabulary.

 

A topical issue

To put sth. bluntly

Iconoclast

To assess attainment

A means to an end

A continuum

Gauged

To confine the issue to sth.

To have the merit of

To cram

Familiarity

Operant conditioning of sth.

Discount sth.

Ably

To take the time to do sth.

 

Translate into Ukrainian.

1. She was ably assisted by her team of researchers.

2. The Creole language is really various dialects on a continuum.

3. The thermostat will gauge the temperature and control the heat.

4. He is a real iconoclast.

5. After the assessment carried out, they realized a low level of educational attainment.

6. A lot of information has been crammed into his book.

7. General Hausken had not discounted the possibility of an aerial attack.

8. He treated her with an easy familiarity of an equal.

9. The merit of the report is its realistic assessment of the changes required.

10. Social conditioning makes crying more difficult for men.


LISTENING THREE

ABILITIES AND TALENTS.

List of vocabulary.

 

slot

to conduct research into sth.

to duplicate

to devise

to delve deeper into sth.

succinctly

outer layer of eardrum

scenario

short of utopian

Speak for yourself!

Joking apart

Riveted

Guise

Blot out

Sideline

To tackle

 

Translate into Ukrainian.

 

1. A new comedy is scheduled for the 9p.m. time slot.

2. New copies of the form can be duplicated from a master copy.

3. She devised a method for quicker communication between the offices.

4. We dont want to go. Speak for yourself!

5. Anderson put the same point more succinctly.

6. Joking apart, you will have to memorise the whole poem.

7. This research delves deeply into the issue of urban crime.

8. They operated a drug-smuggling business under the guise of an employment agency.

9. She said she took drugs to blot out her problems.

10. After a few weeks everything riveted to normal.

11. Zoe does a bit of freelance photography as a sideline.

12. It took twelve fire engines to tackle the fire.


MODULE 5.

 

MAN AND THE ENVIRONMENT.

 

WORD LIST

 

The biosphere

Habitat

Biodiversity

The food chain

Climate change

Soil erosion

Desertification

Pollutant

Hazardous waste

Acid rain

Toxic waste

E-waste

Fossil fuels

Fumes

Deforestation

Carbon emissions

Overfishing

Overgrazing

Invasive species

Food miles

Intensive farming

Renewable

Sustainable

Wind farm

Biofuel

Bottle bank

Eco-warrior

Biodegradable

Renewable

Selective recycling

Drought

Returnable


LISTENING ONE

Natural disasters

 

Before you listen.

 

1. How does man affect the environment?

2. How does the environment affect man?

3. Do you have any personal experience of natural disasters/

 

List of vocabulary.

 

To rip across

Stir up deadly tornadoes

Knock out power

Scores of buildings

To place the death toll at

To sustain injuries

Tornado drill

Clean-up operation

Disaster-stricken area

To uproot trees

To down power lines

Skyward

Theme parks

To reduce to rubble

To tear to pieces

Façade

 

Translate into Ukrainian.

 

1. The bird soared skywards.

2. He tore her arguments to pieces.

3. After the earthquake they tried to remove the rubble as quickly as they could.

4. It was an impressive building with a red brick façade.

5. The official death toll stands at 53.

6. The clean-up operation of the oil spill took months.


LISTENING TWO

NOISE POLLUTION.

List of vocabulary.

 

To raise public awareness of sth.

Premature and underweight babies

A high incidence of sth.

Decibels

Deafness

To get action to do sth.

 

Translate into Ukrainian.

 

1. Noise pollution can cause deafness among locals.

2. We should raise public awareness of the threat which this scheme poses on our health.

3. There are noise levels here exceeding 85 decibels.

4. You could have caused a major diplomatic incident.

5. The rainforest has its own ecosystem.

6. The Greens aim to bring in environmental policies to protect the future of the planet.

 

Translate into English.

 

1. .

2. - .

3. ij .

4. .

5. .


LISTENING THREE

ENERGY CONSERVATION.

List of vocabulary.

 

Kilowatt hours

Hot-water heater

Thermostat setting

Insulating fleece

Thermos flask

Dimmer switches

Fluorescent bulbs

A full load

Electric tumble drier

Drop through the flap

 

Translate into Ukrainian.

 

1. They often use dimmer switches which can change the brightness of the light.

2. A pile of letters dropped through the flap.

3. The plane was carrying a full load of fuel.

4. A fluorescent light contains a tube filled with gas, which shines with a bright light when electricity is passed through it.

5. When I go hiking I always carry a thermos flask.

6. A lot of households have hot-water heaters installed in their houses.

7. The wires were insulated with the special insulating fleece.

8. Thermosetting plastic becomes hard and unbendable after it has been heated.

9. Cars are a main source of Greenhouse gases.

10. We do not want diseased animals entering the food chain.

11. There are many recycling points all over the city where you can take old newspapers.

12. Solar power is a renewable resource.

13. Wind farms produce energy without harmful emissions.

14. The higher costs of organic farming means tight financial pressures on those who practice it.


LISTENING FOUR

NUCLEAR POWER.

List of vocabulary.

 

Inadvertently

Beleaguered nuclear power

Upturn

Consensus

Dream up

To offset targets

Revitalise

Sustainable development

Mitigate

Foist (v)

Hedge (v)

To hold up

Energy efficiency

 

Translate into Ukrainian.

1. Measures need to be taken to mitigate the environmental effects of burning more coal.

2. You are hedging again- have you got the money or havent you?

3. I keep getting work foisted on me at the last minute.

4. They hope to revitalize the neighborhood by providing better housing.

5. Cuts in prices for milk, butter, and cheese will be offset by direct payments to farmers.

6. There is a consensus among teachers that children should have a broad understanding of the world.

7. He was continually dreaming up new schemes to promote and enlarge the business.

8. There has been an upturn in the housing market.

9. Viruses can be spread inadvertently by email users.

10. Supplies are brought into the beleaguered city.

 


Final Test.

(Sample)

 





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