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Содержание
Предисловие к русскому изданию.. 4
Предисловие. 4
Глава 1. ФОРМА ВОПРОСА В СОЦИАЛЬНОМ КОНТЕКСТЕ.. 6
Глава 2. НЕЙТРАЛЬНЫЕ ПОВЕДЕНЧЕСКИЕ ВОПРОСЫ... 15
Глава 3. ПОВЕДЕНЧЕСКИЕ ВОПРОСЫ, ВЫЗЫВАЮЩИЕ ОПАСЕНИЯ РЕСПОНДЕНТА.. 33
Глава 4. ВОПРОСЫ О ЗНАНИЯХ.. 52
Глава 5. ИЗМЕРЕНИЕ УСТАНОВОК: ФОРМУЛИРОВАНИЕ ВОПРОСОВ.. 70
Глава 6. ИЗМЕРЕНИЕ УСТАНОВОК: РЕГИСТРАЦИЯ ОТВЕТОВ.. 84
Глава 7. ДЕМОГРАФИЧЕСКИЕ ВОПРОСЫ... 98
Глава 8. ПОСЛЕДОВАТЕЛЬНОСТЬ ВОПРОСОВ.. 120
Глава 9. ФОРМАТ ВОПРОСНИКА.. 131
Глава 10. ПРОЕКТИРОВАНИЕ ВОПРОСНИКОВ ДЛЯ ТЕЛЕФОННЫХ ИНТЕРВЬЮ И ПИСЬМЕННЫХ ОПРОСОВ.. 147
Глава 11. С САМОГО НАЧАЛА И ДО КОНЦА.. 156
Приложения. 159
Приложение А. Словарь используемых терминов. 160
Приложение Б. Вопросник для жителей определенной местности. 168
Приложение В. Вопросник по использованию энергии ветра. 204
Приложение Г. Опрос Ассоциации юристов штата Иллинойс. 206
Библиография. 215
