Culprit, chided by environmentalists, revered by children, zealots, sweatshop and child labor, icon of Americana, annihilation, after the curfew was lifted, the late, the spawning ground, mentally and physically impaired employees, every ethnic hue, allay the fears, a resolution commending for
Match the words with their explanations.
| 1. mob 2. aesthetic 3. late 4. crusty 5. forge the chain 6. reluctant 7. spawning ground 8. devise a program 9. sensitivity | a. connected with beauty and art b. a big crowd of people c. to found a group of d. not willing e. dead f. to develop a plan g. ability to understand other people’s feelings h. bad-tempered i. a place to try all the components of the plan |
4. A bigger part of the article deals with vocational-rehabilitation programs for the disabled. Find in the article all the synonyms of the word ‘disabled’. What antonyms does the author use?
Explain the following phrases and sentences.
a. The $19-billion-a-year company has often been the target of those who disparage everything from its entry-level wage structure to the aesthetic blight of its cookie-cutter proliferation.
b. ‘….. hires elderly and handicapped workers aggressively”
Answer the following questions.
● According to Edward H. Rensi, why weren't the McDonald's stores burned during the rioting in Los Angeles?
● Who was the founder McDonald's? What advice did he give to franchise buyers and company executives?
● What are some examples of McDonald's commitment to minorities and women?
● What is Hamburger University? McPride? McJobs? McMasters? Ronald McDonald House?
● What are some of the special things that McDonald's stores have done to help their employees?
7. The title of the article contains a double entendre (a phrase with two meanings). Using your knowledge gained from the article and the Culture section, explain the meanings.
8. Choose one sentence in the article that serves as the thesis (the main idea or unifying concept). Do you think the thesis is supported by adequate examples? Why or why not?
C. Group Discussion. Brainstorm Ideas.
● Discuss fast-food restaurants. What do they tell about the lifestyle of a culture? Are there fast-food restaurants in your home culture? Are they beneficial to the culture? Do they harm the culture in any way? How do they affect the image of the country?
D. Vocabulary in Focus
Complete the sentences with the expressions from the box.
| Transparency, bribes, ethics, stakeholders, social audits, stakeholder theory, social reporting, public relations, exercise |
1. The company was accused of giving ……… to local officials in order to allow their products into the country more quickly.
2. Voters demanded that there should be greater ……… in the election process so that they could understand it fully.
3. Following the scandals of Enron, Worldcom and others, there is greater emphasis in business schools on the teaching of ……….
4. The management has to be aware of its wider responsibilities to the community, not just employees and shareholders, when presenting new proposals. This is sometimes called ……… ……….
5. There is a risk that companies in industries that are more renowned for polluting and exploiting that caring and sharing could adopt ……… ……… and use it to highlight their more ethical activities, purely as a ……… ……….
6. Auditors should also be required to report to a wider interest group than just the shareholders. These ……… could include bankers, customers and suppliers, potential shareholders, employees and even government departments.
E. Creative Consolidation
Write an article about the importance of socially responsible business in Russia.
2. Make a synthetic review of the article “America’s Hamburger Helper”, supporting it with the information from other sources.
Project-Making
