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1. marketing-mix 5л:
- Product, ( ) ( ), (), , , , ..;
- Price, ( ) : , , ;
- Place, , ( ) , ();
- Promotion, ( ) , (, ..);
- People, , ( ) ( , , ); ( , ); . 4л.
2. 7л: , 4л, :
- People , , ( );
- Process ;
- Physical evidence .
3. 4ѻ
: 4л:
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- Customer value needs and wants , ;
- Cost () ;
- Convenience () ;
- Communication .
60- . 80-90- . 4л . , , (.. ).
1 5л.
1. marketing-mix 5л
Product () | ( ), . ( , ). , , , , . . . , . , , . |
Price () | . . , . -, . -, ( , ; ; -; .) |
Place () | , . 5л . |
Promotion () | , , ( ), . . : , (PR), , , , . , , , . , (, ), , , .. |
People () | ( ) : 90- . . . , ( , ), : , , , . . () , . , . b2b . |
5л 7л. , 7л , (. 2).
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2. marketing-mix (7л)
Process ( ) | , - . , , , . . , marketing-mix , . |
Physical evidence ( ) | - , . . . |
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, , , . : 4ѻ, (Customer value), (Customer costs), (Customer convenience), (Customer communication).
80- . .. 4ѻ . 4л 4ѻ, (. 3).
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3. 4ѻ
Customer value, needs and wants (, ) | ( ). , . |
Cost (, ) | , . , , . , , , , : , , ( ). |
Convenience ( ) | . , (, , , ), , . Convenience Value (), . |
Communication () | . , , , , -. , : , PR, , . |
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