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1. { , , ) ( , ). , , , , / , . .: David A. Aaker, Building Strong Brands, New York: The Free Press, 1996, David A. Aaker and Erich Joachimsthaler, Brand Leadership, New York: The Free Press, 1999.
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2. Pantea Denoyelle and Jean-Claude Larreche, Virgin Atlantic Airways, Case publication INSEAD, 595-023-1.
3. Louis V. Gerstner, Jr., Who Says Elephants Can't Dance? New York: Harper Business, 2002.
4. John Gorham, Charles Schwab: Version 4.0, Forbes, January 8,2001, pp. 88-96.
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: Free Press, Simons & Schuster Adult Publishing Group Brand Leadership, by David A. Aaker and Erich Joachimsthaler. Copyright 2000 by David A. Aaker and Erich Joachimsthaler. All rights reserved.
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