': Neil . Churchill, Budget Choice: Planning vs. Control, Harvard Business Review.July-August 1984,150-164. . 20.7. |
, . . . , , . (). . , , . , , , . , , -
. , . , .
, . 1960- . Texas Instruments (1970 .) (Ford, Westinghouse, Owens-Illinois New York Telephone). .
1. (
, , ,
,
, ,
).
.
2. .
,
. ,
.
|
|
3.
. ,
.
. , , .
, . , , () ().
, -
6.
20.
, . , .
, , , . . , , .
, ( , , ) 8. -, . -, , . , . .
, , , , . , , , . (. ).