, fashion-, , (Hollander, 1970; Jackson, 1976; Waldman, 1978; Kacker, 1985; Salmon, 1989; Treadgold, 1990/1991; Alexander, 1994; 1997; Tordj-man, 1995; Crewe, 1996). (Treadgold, 1990/1991), (Hollander, 1970), (Alexander, 1994) , (Williams, 1992).
, , (Alexander, 1997) .
(Kacker, 1985) , fashion- / . ( , ) fashion- 1970- 1980- . , .
(Alexander, 1997) , , , , : , , , - . 5.3 .
; ; , ; ; ; ; ; ; ; ; ; ; ; | ; ; , ; ; ; ; ; ; ; ; ; ; ; ; ; ; , ; , ; ; |
: Alexander, 1997.
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5,3. ,
, , . , , , , , (Treadgold, 1988; Treadgold, 1991).
, ; .
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fashion- (Hollander, 1970; Salmon, 1989; Treadgold, 1990/1991; Dawson, 1993; Alexander, 1994; Sternquist, 1997) fashion- (Lualajainen, 1991; 1992; , 1992; Johnson, 1994).
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. (Treadgold, 1990/1991) , fashion- ( ), Damart, Tie Rack High & Mighty, , , . , , La Senza Helly Hansen (Murphy, 1999; Moore, 2000), . , fashion- Kookai & Morgan , , , .
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, , , (Whitehead, 1991; , 1992). , Laura Ashley , , (Treadgold, 1991) , . , . (Sternquist, 1997) , , .
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