, , (Martineau, 1958). , 1960- .
- , (Webster, 1965; Pessemier, 1967; Bass, 1968), , - , . , (Green, 1973; Blattberg, 1976).
1980- - . (VALS) - (SRIInternational) VALS 2 (Mitchell, 1983). , , - (Burns, 1979), (Lastovicka, 1982) (Burger, 1972; Novak, 1990). , 1990- (Littler, 1992; Piercy, 1993; Dibb, 1997).
1990- ; (Firat, 1993; Brown, 1995; Firat, 1997).
, , (Sheth, 2000). (Firat, 1997; Sheth, 1999), , . , , , 10 , , .
|
|
, , , 1... , . , .
,
, ( Experian, 2004 ). , , , , .
:
, , . , , . , , . , , , : ) ; ) , (Wensley, 1995). , : ... [] (Wedel, 2002: 329). .
, , . , . , . .
, , , , . , , . , ... , ?
, fashion-
. , (Wensley, 1995: 66), : ..., , : , . , , , : , , , .
|
|
, , , (, 1990). , , , , (Hoek, 1996). , (Wright, 1994), , . , , , .