Gillette , . 1990 . Gillette . , Atra , . , , , .
820
II.
! .
Sensor, Gillette . . 26 19 . : , , , , . Gillette , , . ( , .) , , Sensor. 10 . .
Gillette Sensor? 80- . , . , . . , , .
* . , , . , , . , -, , , .
|
|
Gillette : ? Sensor. . , , Gillette, , : , , . , , .
I. ࠠ 821
, Gillette Sensor. .
197. Gillette . Revion . , , , II Atra. , Gillette 1975 ., , , , 2/3 - .
Gillette ], . , Right Guard Silkicnce, .
, , , 1987 . . Gillette, 1977 ., Atra. . 1980. : Atra , : , , - .
, , , 93 . 1987 . Gillette .
. Sensor, , , . -, Sensor . , , , Sensor. , , ; , .
|
|
. Gillette , .
M
II.
Sensor 1990 . 19 . Gillette , 70% . , , . , Sensor , .
, : Sensor . , Sensor - . : , , .
Sensor 28 1990 . XXIV , 3 .; . . - , , Atra: Gillette *. , Atra Sensor, , . Gillette Sensor. , Gillette.
? Sensor , Gillette. 1990 . 24 350 , 20% . 500 . , . Sensor , .
1, Gillette
1990 .?
2. Sensor ?
3. Gillette ?
4, Gillette
?-
1. ࠠ 823
5: Gillette ?
6. Gillette?
7. ?
1-7. Kodak Fuji:
Kodak 1984 . -, Fuji . Fuji, Fuji. 12% , 90 .
|
|
Fuji , , Kodak . 1989 . . Kodak, Fuji . , 1985 . Kodak , 1990 ., Kodak , .
Fuji . , Fuji , 20% , Kodak Agfa .
Kodak . . Fuji , Fuji , .. 12%, Kodak , . Kodak Fuji, , . , Fuji , 500 . . Kodak Fuji , , .
. Kodak , Fuji , . ,
824
Kodak , Fuji , Kodak .
Kodak 1989 . - , Fuji. , -.
Kodak . Fuji , Kodak 100 75%. Fuji . , Sony, , , , Kodak, , .
, - , , Kodak 70- . 35- . 80- ., 8- , Polaroid . , , , 200 ., , , , DuraceU Eveready.
|
|
Kodak . , . , , . , . Kodak , 17 , : : , , . .
Kodak , , . , Ektar , ■ . 18 Kodachrome .
1 ࠠ 825
. Kodak 1989 . Fuji, .
Kodak , . Sony, Kodak . 1991 . -, -. , , .
. , . , Kodak . , -, . Kodak , , , , . .
, Kodak . . Fuji . , Kodak, : 1990 . 1 ., 1989 . 360 . 80- . Kodak , .
1. Kodak , Fuji, ?
2. - Fuji: ?
3. ?
4. , Kodak? Fuji?
5. Kodak, ?
S26
.
6. Kodak?
7. Kodak ?
1.8. : Kellogg General Mills
Kellogg General Mills. , , : . , , , .
|
|
, , , , . 30%.
. -, , . -, , . , , , .
Kellogg 50- ., 50% , . General Mills . , , Kellogg, , General Mills : Nestle , , , . . General Mills Nestle , a Nestle General Mills , General Mills, .
, . .
I. ࠠ 827
1. , Kellogg General Mills ?
2. ?
1.9. Levi Strauss
Levi's , , Levi's . (, ). . , Levi's , 1960 . Levi Strauss , , . , .
. Feminina, . . , 400 ( - ), Levi's,
Levi Strauss
, , -,
.
.
,
,
,
. Levi StraussMoma ,
,
- ,
,
.,
Levi Strauss . 80- . , , Levi's , .
Levi's , , . 1990 . -
828
11> .
60%- . .
1, Levi Strauss , ?
2.
Levi Strauss,
?
1.10. Procter & Gamble:
Procter & Gamble , , Tide, Crest, Folgers Pampers, , , . . , KflKUnilevcrB . , , , . , .
, Procter & Gamble . .
1990 , . Procter& Gamble , Cover Girl 1989 .. Old Spice 1990 . Factor Betrix 1991 . , . , , 80-. , , . Procter & Gamble: 1984 . 12% , 1990 . .
. , , , , .
1. ࠠ 829
Procter & Gamble . , ( 1972 .) , , . Procter & Gamble : .
. Procter & Gamble , 1977 . Pampers, . , , . Uni-Charm . Pampers 90% 1977 . 7% 1985 .
Camay, . , . Camay 2%,
Procter & Gamble , & Kroger. # 325 000 , . , . , , . Procter & Gamble , , , , , .
Procter & Gamble . , . Pampers 1% 1985 . 28% 1988 . Ultra Pampers, . , Camay . , Procter & Gamble , .