( )
EXCEL, .
3
2 . .
. , :
;
;
.
, , , .
, , , .
, , . , .
SWOT-.
.
, PEST- ( ). , PEST:
|
|
- [political and legal environment];
E [economic environment];
S [sociocultural environment];
[technological environment].
SWOT-. , , , , .
:
, ; ;
, ;
;
; .
, . SWOT-, .
SNW-, . SNW :
S [strenght position];
N [neutral position];
W [weakness position].
. , , .
SNW- .