:
-
-
, . , . . , . . :
1) (GRP)
2) (CPT)
3) (coverage)
4)
, / .
: -, , , .
, . ((, , )//) .
, 2 4 . . (5-10 ) (25-35) . GRP ( 75% ) ( 90% ) .
-, - . 18:00 24:00 .
, 15-20% () , , , .
600-1000 GPD ( 8-10). , , (-), ( ) . 2012, (. ).
|
|
2 000 .. 5 000 .. . 350 000 .., . 15-18. (500 000 600 000 ..)
-, ,
. , - . , , (. 4).
, 7% | ||||
466481,25 | - | |||
310987,5 | - | |||
310987,5 | - | |||
155493,75 | - | |||
310987,5 | - | |||
: | 1554937,58 | 1446091,91 |
4 -
, , . , .
, . , , ATL. . , , , . , , , . , ( ) , , , .
- , . , . AzkoNobel, 3%, , , 5-7, SOV(share of voice). ( 4 ) , .
|
|
, , . 2-3 . .. "" .
. , , , .
, . , , , :
-
-
-
, , , :
- , , , , .
- , , .
- - [7,C.124], .
Tikkurila, . , , , . , :
,
,
, . , , .
, ,
\ , 35 42
-, .
35 , 2012 63% .
, :
1) 3*6,
2) 3*6
3) .
-. - . :
- (DIY , )
- GRP (gross rating points , , ) .
|
|
GRP (. ).
.
, . (. 5,6).
5
/ | , | - | () , 18% | ( ) 18% | (, .) | |
124, 125, 515 | 12 202,80. | 172 791,65. | 176 247,48. | |||
/ | / | 515 | 16 101,69. | 57 000,00. | 58 140,00. | |
, . 18% | 229 791,65. | |||||
2%: | 4 595,83. | |||||
, . : | 234 387,48. |
6 ( )
, | - , . | ( ) | 18% , .18%, . | ||||
412 | 106 169,49. | 106 169,49. | 125 280,00. | 127 785,60. | |||
515 | 104 264,41. | 312 793,22. | 369 096,00. | 376 477,92. | |||
- | 512 | 104 237,29. | 833 898,31. | 984 000,00. | 1 003 680,00. | ||
, . 18% | 1 478 376,00. | ||||||
2%: | 29 567,52. | ||||||
, . : | 1 507 943,52. | ||||||
, , , - 1 750 000,00 . , , - , 2 800 000,00 . ! 1 . 3 , .. . 8 500 000,00 .
2012, 14% , 2014.
. A4 ½ 4, , .
43 000 47 000 . , , . , (. 7)
|
|
. . . | |
SalonInterior | |
. | |
& | ... |
() | |
InStyle | |
Metro, |
7 - .
(. ) , . , 5-7 .
, .: , . , - .
, , . 2 . .