, , , , , .11 $290 Wells Fargo, , .12 , Wells Fargo , -Citicorp, . , , Wells Fargo : , , , , , ? , ?
, Wells Fargo , , , Citicorp.13 Wells Fargo , : , . . , Wells Fargo Citicorp .
, Wells Fargo - . Bank of America - , , .14 , - . - , , , . , , , . , , , , - .15 , , , .16 , , . , - , - , , , .17
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Abbott , . , 5 , , , Abbott , . 1967 : , , . Abbott ( ) ( - ). Abbott N1 , , , .18
Upjohn , Merck.19 , , , , , , . , [46], , , .20 Upjohn ( ) Abbott, Abbott 1995, Upjohn .21
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Abbott Laboratories: , , . | Abbott , , , 99% .22 , , , , , . |
Circuit City: , 4S Model[47] . | Circuit City , McDonald's . , 4S (Service, Selection, Savings, Satisfaction[48]) , , . |
Fannie : . | , ) , ; ) , . |
Gillette: , . | Gillette , : 1) , (, ) 2) , Coca-Cola . |
Kimberly-Clark: . | Kimberly-Clark , category killer[49], , , ( Kleenex) . |
Kroger: . | Kroger . , , . |
Nucor: , , . | Nucor , : 1) , 2) . , Nucor 1 . |
Philip Morris: , , , . | Philip Morris , . ( ), , , , , , . |
Pitney Bowes: . | Pitney , , , , : 1) , - , ; 2) . |
Walgrcens: . | Walgreens , , . , , , . ( ), Walgreens . |
Wells Fargo: , , , . | Wells Fargo , , Wells Fargo , , , - "". , Wells Fargo , , . |
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