.
STEP, SWOT, GAP
. , . , , , , .
PEST ( STEP) ̆ , (Poliîcal), (Economic), (Social) (Technological) , .
, , ̈ . , . PEST.
. , , .
. , ,
, , . PEST , .
PESTLE (Legal Environmental) PEST. , , SLEPT ( ) STEEPLE: 3, , , (), , . .
SWOT , , . :
strengths ( ), weaknesses ( ), opportuniîes () threats (). , ̈ .
:
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Strengths (3 , )
Weaknesses (3, )
Opportuniîes ( , )
Threats ( , )
SWOT ̈ 1963
(. Kenneth Andrews).
1965 , , , (Leraned, Christensen, Andrews, Guth), SWOT . LCAG( 3 ), , .
SWOT , , .
GAP ( ) , .
GAP
.
. , , , .
, . , . , " ", .. .
() . .
GAP ISO 14000
:
̆
PR ̆ , ̆ . ̆ , ̆ , .
, , "̆ " ̆ , .
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