. . . , . , , .
XX . 1900 . [Compote Interactive Encyclopedia]. 1904 . . 1918 . . . , , 1922 . - . 1923 . : Crystallizing Public Opinion ( ) [Barnes].
1930- . ; AT&T, General Motors - . , , , . , .
XX . . , , , . , : 1) (19001930 ), 2) (1930- 1950- ), 3) ( 1950- ) [, .34]. , , . , , , . , . 1948 . (Public Relations Society of America) [Seitel, 55].
. - . ( ) . . (Goodwill), , . 1955 . (International Public Relation Association). . , , , , , , , . . , , , , . .
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1970-, л , , . . , , . . , . . . .
. . . 1996 . . . . . . ϻ - , . - . -, . -, . - .
, . 1, 439 Fortune 500 ( ) , [1, . 473]. 5400 , General Electric. Deutsche Bank. Chase Manhatten Bank, (Department of Public Affairs) . Microsoft. IBM - . , , , , , , .
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, - ( [Sitel, . 2]. , , . 5080 , . 200 . . 9000 , 1000 . 20 [Seitel, 3 ]. Public Relations Association, International Association of Business Communicators .
. 800 65 . . - . , 1 2 .. [ PR ..].