| 1 | |||
| 2 | |||
| N |
-: https://www.askgfk.ru, http://www.platnijopros.ru, http://www.o.voprosnik.ru, http://www.anketka.ru
7. . - . VirtualExS, . - . , . , , - .
-: http://www.virtualexs.ru, http://www.facebook.com, http://vk.com
?
) ;
) ;
) ;
) .
2. -
) , , ();
) , ();
) , , ();
) .
?
) e-mail ;
) -;
) ;
) newgroups.
, ?
) IP- ;
) ;
) ;
) .
5. online
) ;
) ;
) ;
) .
1. .. : , , : . .: , 2008.
2. . // , 3, 2008, .31-42.
3. .. : , . .: , 2008.
|
|
|
4. . : // , 6, 2007, .19-23.
5. . . PR . .: , 2008.
6. .., .. .- .: , 2011. 439 .
7. .., .. . - .: , 2006.
8. . 3.0. / ., . , . ; . . . . .: , 2012.
9. . . , : . . . . , 2004
10. : / .. [ .]; .. . /: , 2011
11. : : . / . . .. . .: , 2012.
12. .. ./ . . 4- . .: , 2007.-1200 .
13. . -. http://www.svplotnikova.ru
14. .. . http://ecsocman.hse.ru/data/165/675/1216/020Filippova.pdf
15. ., . ./. . .: , 2007. - 704 .
16. .. . http://www.omirussia.ru/articles/article_online_research.pdf
17. . . .: ʻ, 2003, 478.
18. Vandercammen M. Gauthy Sinechal M. Recherche marketing: outil fundamental du marketing. De Boeck Universite, 1999
19. Kevin Lane Keller. Strategic brend management: building, Measuring, and Managing Brand Equity, second edition, Prentice Hall, Upper Saddle River, NJ 07458.
20. rand and Branding\ Rita Clifton, John Simmons. \The Economist Newspaper Ltd 2003 All rights reserved.
21. Steve Minett. B2B marketing: Radically Different Approach for Business-to-Business Marketers, Pearson Education Limited, 2002
22. Aaker D. Building Strong Brands. New York: The Free Press.1996
1.
| 1. | |
| 2. | , |
| 3. | |
| 4. | |
| 5. | |
| 6. | |
| 7. | |
| 8. | |
| 9. | |
| 10. | |
| 11. | |
| 12. | 1-, 2-, 3- |
| 13. | , , , , . |
2.
| 1. | |
| 2. | |
| 3. | |
| 4. | |
| 5. | |
| 6. | , |
| 7. | , , |
| 8. | , |
| 9. | , |
| 10. | , |
3.
| 1. | |
| 2. | , |
| 3. | , |
| 4. | |
| 5. | |
| 6. | |
| 7. | |
| 8. | |
| 9. |
4.
| 1. | |
| 2. | |
| 3. | |
| 4. | |
| 5. | |
| 6. | |
| 7. | |
| 8. | |
| 9. | , |
| 10. | , |
| 11. | |
| 12. |
5.
| 1. | |
| 2. | |
| 3. | |
| 4. | |
| 5. |
[1] .. : /.. , .. . .: --, 2005.
[2] . . : . .: , 2008. .14.
|
|
|
[3] .. : - .: , 2000.
[4] . : : . . .: , 2008.
[5] .. . : ,1992. . 23.
[6] . : . , 1998. . 240.
[7] Gartner Says Companies Must Invest in New Skills and Staff to Benefit from the Move to Outsourcing. //http://www.gartner.com
[8] .. : -.- .: ,2000.- 440.
[9] .. . .: -, 2003
[10] .. . .: -, 2003.
[11] : Booz et al. (1982)
[12] http://rudocs.exdat.com/docs/index-553671.html
[13]1. http://www.grandars.ru/student/marketing/novyy-produkt.html
2. .. . .: - ݻ, 2005
[14] Aaker D.A. Building Strong Brand. N.Y., 1996/ P.74
[15] .. : . .: , 2002. 352
[16] C Scott M. Davis, Michael Dunn. Building the Brand-Driven Business. Operationalize Your Brand to Drive Profitable Growth.).
[17] .. : . - .: , 2008. 500.
[18] Aaker D.A. Building Strong Brand. N.Y., 1996/ P.74
[19] .. -: .- .: , 2006.- 256.
[20] General Motors Company Organization Chart,1999.
[21] 1. http://www.marketup.ru/netcat_files/File/BrandEff-ed.pdf
2. .. . - .: , 2005.
[22] .. : . 2 . .: - , 2003. 688.
[23] . . . .. , .. - .: . , 2001
[24] http://www.isras.ru/files/File/4M/8/Ionceva,%20Tararuhina.pdf
[25] 1. http://www.safm.ru/
2. http://www.pmi.ru/profes/Software_Requirements_Khimonin.pdf
[26] .. : : /.. , .. . .: , 2008. . 11.
[27] .., .. : . .: , 2008. . 11.
[28] .. - . . 127. .: , 2009.
[29] .. . .: - , 2006.
[30] .. : . - .: , 2008.
[31] .. . . . .. .. .: -, 2009.
[32] : : . / . . .. . .: , 2012.
[33] .., .. . : . .: , 2006.
[34] : / .. [ .]; .. . /: , 2011.
[35] .., .. : , . . 103, .: 2008.
[36] .. . - : . / . ..., . .. . .: Ȼ- . .. , 2009.
|
|
|
[37] , 27.07.2006 149-
[38] http://www.gks.ru
[39] http://www.tpprf.ru
[40] http://wciom.ru
[41] http://www.vniki.ru
[42] http://www.inion.ru
[43] http://www.romir.ru
[44] http://fom.ru
[45] .. : . - 2- ., . - .: . "", 2003.
[46] .. : . - 2- ., . - .: . "", 2003.
[47] . [ ] // http://www.grandars.ru
[48] .., . . . . .: , 2001.
[49] . ., 2001.
[50] eTOM (Enhanced Telecom Operations Map) - / [ ]. . // http://commons.wikimedia.org/wiki/File:ETOM.jpg?uselang=ru
[51] . : - . 2005.
[52] . : - . 2005.
[53] .. : /.. , .. . .: --, 2005.
[54] .. : /.. , .. . .: --, 2005.
[55] .. : : /.. , .. . 3- ., . . .: , 2005.
[56] .. : : /.. , .. . 3- ., . . .: , 2005.
[57]
[58] : / .. .-., 2000.
[59] . . -. 2- . / . . . . . . .: , 2006. 464 : .
[60] B.Joseph Pine II, Mass Customization, Boston: Harvard Business School Press, 1993; B.Joseph Pine II, Don Peppers and Martha Rogers, Do You Want to Keep Your Customers Forever? Harvard Business Review, March-April 1995, pp. 103-114.
[61] .-. . . : . 1996. 589 .
[62] .. /. 1994. 3. . 6171.
[63] . . , . . , . . . .: , . 1996. 560 .
[64] . http://www.cfin.ru/press/marketing/1999-2/03.shtml
[65] . ., . . .: . 1993. 335 .
[66] . . , . . , . . . .: , . 1996. 560 .
[67] . http://konspekts.ru/marketing/vybor-celevogo-rynka
[68] http://future.sri.com/vals/ques-nt.html
[69] . . http://gendocs.ru/v9849/
[70] . http://future.sri.com/vals/ques-nt.html
[71] Thomas H. and Benson P. Shapim. Segmenting the Industrial Market, 1983.
[72] . http://business-prognoz.ru
[73] .. / . . . . . .: , 2004. 398 .: . ( ).
[74] .., .. . : http://www.cfin.ru/press/marketing/2000-5/08.shtml
[75] Collopy, F. and Armstrong, J.S. (1992) 'Rule-based forecasting: Development and validation of an expert systems approach to combining time-series extrapolations', Management Science 39:1394-414.
|
|
|
[76] ., 0'. . XXI . .:., 1991.
[77] .. . .: - , 1998. . 210.
[78] .. .., .. . : , 2005, .40
[79] .. . http://www.omirussia.ru/articles/article_online_research.pdf
[80]
[81] - // http://www.createsurvey.ru/demo.htm
[82] .. . http://ecsocman.hse.ru/data/165/675/1216/020Filippova.pdf
[83] - // http://www.createsurvey.ru/demo/templates.htm
[84] oprosy.kulichki.com // http://oprosy.kulichki.com/
[85] , CASRO - Council of American Survey Research Organizations
[86] globaltestmarket.com
[87] http://www.romir.ru/market/onlinepanel
[88] http://oprosy.kulichki.com
[89]
[90] http://oo.sokolbank.ru/
[91] oo.sokolbank.ru
[92] . -. http://www.svplotnikova.ru
[D1] ,
[D2] ,
[D3]
[D4]
[D5]
[D6]
[D7]
[D8]
[D9]
[D10]
