. 3
1 . 5
1.1 .. 5
1.2 . 5
2 . 11
2.1 .. 11
2.2 . 11
2.3 . 14
2.4 . 15
2.5 SNW . 18
2.6 . 20
2.7 SWOT . 23
3 . 27
. 28
. 29
PESTLE- , : , , , , , , , , ,
, , , .. .
SNW-:
( 1 S- ( ) N- ()), 2-W ( ): ( ).
SWOT- :
1. , ( , ). , , ;
2. , . , . , -.
3. , .. % .
PESTLE- , (P olitical), (E conomic), (S ocial), (T echnological), (L egal) (E nvironmental or E cological) , . PESTLE .
PESTLE- . , , , , , . 1 3- (1 , 2 , 3 - ). (1) (-1). , 6 , -6 .
|
|
1.1 - PESTLE
-1 | -6 | ||||
-1 | -6 | ||||
-1 | -6 | ||||
-1 | -2 | ||||
-1 | -6 | ||||
-1 | -9 | ||||
-1 | -6 | ||||
-1 | -4 | ||||
-1 | -3 | ||||
-1 | -6 | ||||
-1 | -6 |
1.2 - PESTLE
(P) | , Transparency International, , 27 2016 ., . 119- , 136- ( 17 )[1]. | , , , - | |
2008 [2]. | , , | , | |
, , 1 [10]. | , , , , , | , | |
2016 [11]. | , , , , | , | |
() | 2 , 10%. 2016 , 5% 10%. 2016 2015 , 2005-2007 2004-2005[3]. | , | , , , , (, 15 15%) |
2015 12,9% 11,4% 2014 6,5% 2013 [4]. | , , .. () | , . ( ) | |
, . 3,5 [12]. | , , | , , ( ) | |
(S) | 2015 91 142 , 2014 61 [5]. | , | |
2014 71 . 65,6 , 77,2 . 2015 71,4 [6]. | , | ||
() | , , , . , 49 % . ( 30%), [14]. | , , | |
, | . | ||
, | |||
(L) | 1 2016 N 7- 10.01.2002 . " " ( . 29.12.2015 .) N 89- 24.06.1998 . " " ( . 29.12.2015 .), [7]. | , | |
, ( ) . , [13]. | , , | ||
() | 2015 21 2014 . 219- " " " ", . , , , . , , ( ) [8]. | ||
, 17%, - 10%. 41% , 16% - , 2,5% - 30-34 11% - 55-59 . . 2% , 10% 7% . 16 , 15% . - ; [9]. | , , , , | , , | |
, , , | , - |
|
|
|
|
|
|
: PESTLE , . . 1.1 , ( >=6 <=-6, , ). , , , , 1.2.
, , , , , , , , , , .