, . .
:
, | |
, SmithKline Beecham Bristol-Myers Squibb Avandia . Avandia ( ) II [3]. . Avandia -, - . (FDA) Avandia II , , Bristol-Myers Squibb Glucophage. SmithKline Beecham Bristol-Myers Squibb Avandia , II 15 , 90% . Bristol-Myers Squibb Glucophage II SmithKline Beecham Bristol-Myers Squibb Avandia .
, : , . , . , .
. 1.
(: .. , SmithKline Beecham OOO Ukraine, //. - 1997. - 10)
|
|
, .
:
, .
.
[4]:
, . | |
. | |
. | |
, , , , :
- ; | |
. |
- ,
- :
( , , .); | |
, , , , ; | |
. |
- , .
:
, , ; | |
, ; | |
. |
, . , , .
:
, . (, . .), .
( ) , .
.
( ) , - .
|
|
( ) :
Qopt = SQRT(2*S*Y/(I*C)) = SQRT(2*S*Y/H)
SQRT -
Qopt ( )
S (, . .) (), (, . .)
Y -
I ( )
H = IC () (, )
, , . () .
( ) :
Topt = N/(S/Qopt)
Topt
N (, )
S (, . .) (), (, . .)
- . ., . . . : , 1999.
- William Tindall, Marketing to managed care pharmacy: think local, think partnership, think outcomes, think disease state management, Journal of Pharmaceutical Marketing & Management, Pharmaceutical Product Press, Vol. 10, 2/3, 1996.
- // . .: . 1999. 17.
- . . .: . 1999. 33.
- . , . - , 1999.
. . // .