SPACE , . 0 6.
- ES (environmental stability):
- IS(industry strength)
| , |
- CA(competitive advantage)
- FS(financial strength)
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, , , . 1 - .
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, . 2.
. 2. .
FS - IS, . IS - ES, . CA - FS, . CA - ES, .
, :
. , . , . :
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. . . , . :
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. . . :
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, , . :
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6 SPACE . 3.
:
1. ,
2. ,
3. ,
4. .
:
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1. :
● (FS);
● (CA);
● (ES);
● () (IS).
. , , . , . .
2. FS ( ) IS ( ) +1( ) +6 ( ). ES ( ) CA ( ) -1( ) -6 ( ).
.
3. (FS, CA, IS ES), . ( FS IS), ( CA, ES).
4. . , , , (-) .
5. ( CA IS) . Y ( FS ES) . .
6. , , . , : , , .
