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, (, ), . (, ), , , . , , , . , , . , .

, (CONDUIT METAPHOR). , :

IDEAS (or MEANINGS) ARE OBJECTS ( ) -

LINGUISTIC EXPRESSIONS ARE CONTAINERS

COMMUNICATION IS SENDIND

() () ( ) , / /. ( ), , , 70 , . :

The CONDUIT Metaphor :

It's hard to get that idea across to him.

.

I gave you that idea.

.

Your reasons came through to us.

.

It's difficult to put my ideas into words.

(, ).

When you have a good idea, try to capture it immediately in words.

,

(, ).

Try to pack more thought into fewer words.

(. ).

You can't simply stuff ideas into a sentence any old way.

, (.

).

The meaning is right there in the words. .

Don't force your meanings into the wrong words. He .

His words carry little meaning.

(. ).

The introduction has a great deal of thought content.

(, ).

You words seem hollow.

.

The sentence is without meaning. .

The idea is buried in terribly dense paragraphs.

.

, - , . , , - . , , .

-, , , . , , . - - , , ( ) , - . , , . :

The meaning is right there in the words.

,

. , . , :

Please sit in the apple-juice seat.

. , .

, , apple-juice seat ' ' . , . , , . , , . , apple-juice seat ' '. , , , apple-juice seat.

, , , . :

We need new alternative sources of energy.

.

Mobil Oil Friends of the Earth ( ). , . , , , , .

, , , . , , . , , . , . - , . . , , . . , .

, , , , . , , (dress them up in fancy clothes), (juggle them), (line them up nice and neat) . . , , , , .





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