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1. Andrew Tilim, Will the Kids Buy It?, Business 2.0, May 2003, pp. 95-99.
2. International Data Group, How to Target: A Profit-Based Segmentation of the PC Industry, November 1993.
3. Patricia Sellers, Keeping the Buyers You Already Have, Fortune, Autumn/ Winter 1993, pp. 56-58.
4. Melinda Cuthbert, All Buyers Not Alike, Business 2.0, December 26, 2000.
5. Abbie Griffin and John R. Hauser, The Voice of the Customer, Marketing Science, Winter 1993, pp. 1-27.
6. George S. Day, Creating a Superior Customer-Relating Capability, Sloan Management Review, Spring 2003, pp. 82-83.
7. .: Adrian J. Slywotzky, Value Migration, Harvard Business School Press, Boston, 1996.
II.
8. . . Prahalad and Venkatram Ramaswany, Co-opting Customer Competence, Harvard Business Review, January-February, 2000, pp. 79-87.
9. Eric von Hippel, Lead Users: A Source of Novel Product Concepts, Management Science, July 1986, p. 802.
10. Susan Caminti, A Star Is Born, Fortune, Autumn/Winter 1993, pp. 45-47.
11. E. E. Norris, Seek Out the Consumer's Problem, Advertising Age, March 17, 1975, pp. 43-44.
12. Eric von Hippel, Lead Users.
13. George S. Day. Op.cit.,p. 81.
14. Michael Lynton, Comment, Fast Company, January 1999, p. 78.
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