Advertising
1. Advertising is the act of making a product, a service, a job vacancy, an event. etc. publicly known. It is a nonpersonal form of communication through paid means of information distribution with a clearly stated source of financing.
2. The advertising has many applications. A corporate image advertising is used to form a lasting image. A product advertising is used to distinguish a certain brand of products compared to other brands of the same trade class. Rubric advertising is used to distribute information about services, events or some sale. Clearance advertising is used to announce of some clearance sale. Explanatory advertising is used to uphold some idea.
3. Companies with strong advertisement department often resort to the services of advertising agencies. The agencies get a commission, usually a 15% discount of the value of the purchased advertising space. For instance, the agency buys an advertising space for 60 thousand dollars. The magazine draws up an invoice for 51 thousand dollars on the agency (60 thousand minus 15%), the agency in its turn charges the client the full amount of 60 thousand dollars keeping back 9 thousand dollars.
4. Making advertisement is a five-stage process which includes such stages as:
1) setting the objectives;
2) drawing up a budget;
3) the appeal;
4) the choice of means of information distribution;
5) assessment of the results.
6
I. . : a) a; b) an; c) the; d) -.
1. safest type of securities are government bonds because they are backed by government.
2. third way to transfer money abroad is foreign draft.
3. Obviously we take different views of world. I want better world.
4. power tends to corrupt and absolute power corrupts absolutely.
II. . : a) some; b) any; c) no; d) .
1. There are non deposit financial institutions in the USA.
2. It was unlikely that of the guests would take particular notice of it.
3. at the airport could tell me about this hotel.
4. time wastes in moving from one job to another.
III. . : a) much; b) many;
C) (a) little; d) (a) few.
1. Only major customers can keep up with the rise of the service prices.
2. He didnt earn money and lived in the country.
3. At the bar men were discussing the coming elections in loud barking voices.
4. Our credit union pays a higher rate than other financial institutions.
IV. . .
1. That firm on negotiations for the purchase of ore.
a) are carrying b) is carrying
c) was carrying d) were carrying
2. We carefully examined the samples with they us.
|
|
|
a) has sent b) have sent
c) had sent d) will sent
3. The borrowers ability to repay on the purpose of the loan.
a) depended b) depend
c) will depend d) depends
4. We the Board of Directors tomorrow by 5.
a) will have elected b) will elect
c) will be electing d) elect
V. . .
1. The output of agricultural products seriously by variations in weather conditions.
a) is affected b) are affected
c) was affected d) were affected
2. The legal control of monopoly substantially and modified since the first legislation in 1948.
a) had been extended b) will be extended
c) has been extended d) have been extended
3. Most government securities are marketable and may and sold on the Stock Exchange.
a) is bought b) are bought
c) was bought d) be bought
4. Shipping by heavy storms.
a) was affected b) were affected
c) is affected d) are affected
