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1. . , , . GoogleAdSens - , .
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2. . , . , , , , . .
3. " ". , -, , .
4. : "" . , .
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1. (Brokerage)
2. (Advertising)
3. (Infomediary)
4. (Merchant)
5. (Manufacturer (Direct))
6. (Affiliate)
7. (Community)
8. (Subscription)
9. (Utility)
- , . , business-to-business (B2B), business-to-consumer (B2C) consumer-to-consumer (C2C). () . .
:
a) (Marketplace Exchange) - , , . , .
) (Buy/Sell Fulfillment) - , , .
) (Demand Collection System) - "--" , Priceline.com () , .
) (Auction Broker) - ( ). - , . () .
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) (Transaction Broker) - , .
) (Distributor) - , . (franchised) .
) (Search Agent) - "" , .
) (Virtual Marketplace) - , , , / . , , .
-. -, ( , ) (, , -, ), , . . , - . , .
:
) (Portal) - , . . (personalized portal) . (niche portal) .
) (Classifieds) - . , , , " " .
) (User Registration) - - , , . , .
) , (Query-based Paid Placement) - (.. ), , , Overture "pay-for-performance".
) (Contextual Advertising / Behavioral Marketing) - freeware, . , , , . , .
) - (Content-Targeted Advertising) - - Google, . Google - , .
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) Intromercials - , , , .
) Ultramercials - , , , , .
, . , . infomediaries ( ), / , .
) (Advertising Networks) - -, . -, .
) (Audience Measurement Services) - .
) (Incentive Marketing) - , , . , .
) (Metamediary) - , , .
. - .
) (Virtual Merchant or e-tailer) - , .
) (Catalog Merchant) - . , -.
) (Click and Mortar) - brick-and-mortar ( - - , ) , -.
) (Bit Vendor) - , , , (, mp3, ..).
" ", , (.. , ) , , , .
, , .
) (Purchase) - , .
) (Lease) - ("terms of use"). . .
) (License) - , . (, ).
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) - (Brand Integrated Content) - ( ), brand-integrated content , , .
, , , , . ( ) . . (pay-for-performance) - , . , . - , .
) (Banner Exchange) - , .
) (Pay-per-click) - , .
) (Revenue Sharing) - , .
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- . ; . , , - .
) (Open Source) - , , , , . , open source , , , .
) (Public Broadcasting) - - - , , . , .
) (Social Networking Services) - , (, ). .
- , - . - " (premium)", .. . . .
) - (Content Services) - , , , .
) (Person-to-Person Networking Services) - , , , .
) (Trust Services) - , , .
) (Internet Services Providers) - .
(utility) ("on-demand") " - " ("pay as you go"). . (, , ). (ISP) , , , .
) (Metered Usage) - , .
) (Metered Subscriptions) - (.. ).
