BTL, , below-the-line .
, BTL , . BTL- :
sales promotion
public relation
direct marketing
.
ATL ( . above-the-line) ()
. Above the Line ATL , , . () ATL- () . ATL- .
() , ATL-, BTL-.
, ATL BTL 1940- , - Procter&Gamble, , , , . , . , - Below the Line BTL.[ ?
BTL ( . below-the-line ) , ATL ( . above-the-Line) . , , POS- (. . point of sale ), ( . direct mail ), .
BTL , , , .
BTL :
- (trade promotion),
- (consumer promotion),
- (direct marketing),
- (special events),
- (guerrilla marketing),
- POS-,
- -.
BTL , / , (ATL), BTL - ( , ) ( ). BTL (, e-mail), . BTL , .
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, ATL BTL , - , , . , ( . Below The Line BTL. Above The Line ATL).
ATL, , ( ) . , , .
BTL
:
- ;
- ;
- ;
- ;
- ;
- -;
- ;
- ;
- (B2B party);
- ;
- .
- , , ATL.
- , , , . , , , , ATL.