, . : 1 ) TR (total revenue) , . : - , , .. () , () .2 ) AR (average revenue) , .3 ) MR (marginal revenue) , , TR, . . , , . . , - -. . 1) (, , ) - , - . 2 ) , , - . 3) ( ) -, , (, ) . 4) - , , - . - , , , - . , (P > ATC min). - - , - , .. (MR) (MC). , , , (MR < MC), , , . , . . , .. .
. , , .