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67 , , , . .: Moreno J.L., Who Shalt Survive? (Washington, D.C.: Nervous and Mental Disease Monograph, Series No. 58, 1934). . .


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68 Alinsky S.D., Reveille for Radicals (Chicago: University of Chicago-Press, 1946), p-90. . .


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69 Katz E. and Lazarsfeld P.F., Personal Influence, Part Two and, in particular, chapter
XV. . . .

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, ,
IV.
.. (.: Eisenstadt S.N., Studies in
group behaviour,
Human Relations, 1954,7,pp. 191-216, at pp. 204-206). -
, (.: Janowitz M., The Community Press in
n Urban Setting
(Glencoe: The Free Press, 1952)). . .


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" Turner R.H., Reference groups of future oriented men, Social Forces, 1955, 34, pp. 130136, at p. 131. . .

n .: Asch S.E., Block H. and Hertzman M., Studies in the principles of judgments and attitudes: 1. Two basic principles of Judgments, Journal of Psychology, 1938, 5, pp. 219251; Asch S.E., Studies in the principles ofjudgments and attitudes: II. Determination ofjudgments by group and ego standards, Journal f Social Psychology, 1940, 12, pp. 433465. , , .: Asch S.E., Social Psychology (New York: Prentice Hall, Inc., 1952). . .

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74 , , . -

73 Rosen B.C., The reference group approach to the parental factor in attitude and
dehavior formation, Social Forces, 1955, 34, pp. 137144. . .

74 Eisenstadt S.N., Studies in reference group behaviour: I. Reference norms and the social
structure,
Human Relations, 1954, 7, pp. 191216. . .


, . , , . , ( , ), : 1) , , ; 2) , , . , , , , . , . -, , , - , , . , : , , - , (Eisenstadt, p. 202). , , , 75.

" - . , , ; , . ., : Stouffer S., An analysis of conflicting social norms, American Sociological Review, 1949, 14, pp. 707714; , (Jackson Toby) .


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. : Killian L.M., The significance of multiple group membership in disaster, American Journal of Sociology, 1952, 67, pp. 309314. . .

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77 Kaplan N., Reference Group Theory and Voting Behavior, pp. 79, 156 ff ( ). . .





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