1. Benetton Group is a global brand, based in Treviso, Italy. The name comes from the enetton family who built probably the most remarkable family venture of the late 20th century. The enetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy. When their father died, the eldest, Luciano, left school to work in a clothing store in order to support his mother, a sister, and two younger brothers.
2. In the mid-1950s Guiliana enetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in mens sweaters at that time. Luciano, who was then twenty and had worked as a mens clothing salesman in Treviso, realized his 17-year-old sisters talent. The two siblings sold their bicycle and accordion and scraped together enough cash to buy their first second-hand knitting machine in 1955. And so enetton was born. The bright colours in which the original sweater was knitted became its trademark.
3. In 1965 the enetton company was formed as a partnership with Luciano as Chairman, his brother Guilberto in charge of administration, their younger brother running production, and Guiliana as chief designer. The firms success depends on a family structure which is now rare in Italy and the rest of Europe. Six of their eleven children also work in the company. However, Luciano has also come to include friends and colleagues in the business once they have demonstrated a solid commitment to the firm, which is why he is unconcerned about the groups future.
4. The enetton Group produces over 110 million garments every year, over 90 per cent in Europe. The Italian multinational company has become one of the worlds biggest suppliers of casual clothes. It is a corporation which has now diversified into banking, supermarkets, sporting equipment, restaurants and Formula One cars.
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2. In the mid-1950s Guiliana enetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in mens sweaters at that time. Luciano, who was then twenty and had worked as a mens clothing salesman in Treviso, realized his 17-year-old sisters talent. The two siblings sold their bicycle and accordion and scraped together enough cash to buy their first second-hand knitting machine in 1955. And so enetton was born. The bright colours in which the original sweater was knitted became its trademark.
3. In 1965 the enetton company was formed as a partnership with Luciano as Chairman, his brother Guilberto in charge of administration, their younger brother running production, and Guiliana as chief designer. The firms success depends on a family structure which is now rare in Italy and the rest of Europe. Six of their eleven children also work in the company. However, Luciano has also come to include friends and colleagues in the business once they have demonstrated a solid commitment to the firm, which is why he is unconcerned about the groups future.
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2. 1950- Guiliana enetton . , , . , , 17 - . , , , 1955 . enetton. , .
1965 enetton , Guilberto , , Guiliana . , . . , , , .
VII. , (1, 2, 3):
A) (true)
B) (false)
