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1. Bradford H. A new framework for museum marketing// in: The museum profession: internal and external relations / Ed. Kavanagh Gaynor. Leicester: Leicester University Press, 1991. P. 93.
2. Bradford H. A new framework for museum marketing// in: The museum profession: internal and external relations / Ed. Kavanagh Gaynor. Leicester: Leicester University Press, 1991. P. 95.
3. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources / Ed. by N. Kotler and P. Kotler. San Francisco: Jossey-Bass Publishers, 1998. P. 67.
4. . . . , , , . .: , 1998. . 148.
5. Baumol W., Bowen W. Arguments for Public Support of the Performing Arts// in: The Economics of the Arts / Ed. M. Blaug. London: Martin Rodertson & Co, 1976. P. 222225.
6. The Metropolitan Museum of Art: Annual Report for the Year 19971998. N.Y.: The Metropolitan Museum of Art, 1998. P. 7778.
7. Rapport dactivite du Louvre pour lannee 1997. Paris: Musee du Louvre, 1998. P. 62.; The Metropolitan Museum of Art: Annual Report for the Year 19971998. N.Y.: The Metropolitan Museum of Art, 1998. P. 39.
8. Annexes au rapport dactivite du Louvre pour lannee 1997. Paris: Musee du Louvre, 1998. P. 14.