, . , , , . .
, . . , . , . , , . , - , -82, . , , , , , .
, , , -, , -, . : Grundig , , , . , , . , , , . , .
, . , Kia Sportage, Red Bulls, I, .
, , - 3, Bosh, - RBC daily Tvin Product Placement . , . , , .
, . , . . 2 Whiskas Catsan, 2 - LG.
|
|
- -2. Product Placement Nemiroff 4 . Panasonic. , . . - 2006 , Panasonic . , 3 . [2]
product placement
:
(visual product placement) , . : , , , .
(spoken product placement)
:
- ( ) - (), , , . : , Dr. Pepper , !.
- ( ) - , ( - , ) . .
- (usage product placement) , .
Swiss Miss " " (Mercury Rising). - , , . | |
() | " " Zippo , , Dolby Surround. |
() | Taco Bell "" (Demolition Man). : " . - ". |
BMW Cruiser R 1200 " " (Tomorrow Never Dies). |
() , . , , - . [3], , :
|
|
, () . Product Placement. :
, . | Smirnoff. " ". | ||
, . | , . | Miller Brewing " ". 4 . | |
, ( ) . | . . | BMW Z8 . , . | |
, . | " - ". "". | ||
, | , (). | , . | , (), , " " ( 007). - " ". , . |
, . , - , . | . | ||
, . | "" . | . ( ). " ". | |
() . | (), . | 1. Apple Newton. " - 2. ". 2. "". " ". | |
, , . | , , (), . | Hasbro Inc. "". |