: - , . .
. , , . . , - , (5 ) . .
price sensitivity meter (PSM) 1976 . , . (. . 1).
: , , , .
, PSM . , , . , , .
1.
, | : , , |
.
. 30 :
3095 5 ;
100190 10 ;
200500 50 .
- . : , , ; ( ); .
.
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1. , ? (.)
2. , , , ? (.)
3. , , , ? ( .)
4. , , , ? ( .)
, , , . :
: : , , , ?
: 500 ( ). : 400 , , ? : 400 . 300 . 300. , 300 , 500.
(. . 2), . : , , ( ), ( ), ( , , ), ( - ).
2.
, . | ||||
100% | 100% | 0% | 0% | |
87% | 100% | 0% | 0% | |
73% | 100% | 0% | 0% | |
71% | 99% | 0% | 0% | |
39% | 98% | 1% | 0% | |
0,37 | 95% | 1% | 0% | |
23% | 93% | 2% | 0% | |
0,23 | 92% | 2% | 0% | |
15% | 80% | 5% | 1% | |
11% | 75% | 5% | 1% | |
8% | 64% | 9% | 1% | |
0,08 | 62% | 10% | 2% | |
8% | 59% | 17% | 5% | |
8% | 59% | 18% | 5% | |
0,02 | 30% | 33% | 13% | |
2% | 29% | 35% | 19% | |
1% | 24% | 47% | 24% | |
1% | 21% | 50% | 25% | |
1% | 21% | 52% | 25% | |
1% | 8% | 68% | 43% | |
1% | 8% | 70% | 47% | |
0% | 7% | 73% | 49% | |
0% | 5% | 75% | 50% | |
0% | 5% | 76% | 52% | |
0% | 3% | 90% | 67% | |
0% | 1% | 95% | 79% | |
0% | 1% | 98% | 92% | |
0% | 0% | 99% | 95% | |
0% | 0% | 100% | 98% | |
0% | 0% | 100% | 100% |
. , .
(3) (1). 30 ( 30 X 0% Y). (. . 1).
1. PSM. (RAP): 80115 .; OPP = 95 .
: . , , ( 1). , 1 3 , . , , .
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. . 3.
3. PSM
(IPP indifference price point) . , . , (, ) , | , (PMC point of marginal cheapness) . , - , | |
, (PME point of marginal expensiveness) . , - | (OPP optimum price point) . , , - ( , - , ). OPP - , - |
, (RAP, range of acceptable price) 80115 . . (OPP) 95 . , IPP OPP , . . .
, (OPP < IPP) (OPP > IPP) . IPP OPP , .
. , . , (95 ), . .
, , . , , , PSM (2535%) . , . , : , , .
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