[196] .., .. : // http://irbis. asu.ru/mmc/grig/5.ru. shtml
[197] Schlackman W. A Discussion of the use of Sensitivity Panels in Market Research //Journal of the Market Research Society. 1984. Vol. 26. No. 3. P. 191-208; Cooper P. Comparison between the UK and the US: The Qualitative Dimension // Journal of the Market Research Society, 1989. Vol. 31. No. 4. P. 509-520; Sampson P. Qualitative Research in Europe: The State of the Art and the Art of the State // ESOMAR Congress. Wiesbaden, 1985. P. 67-99.
[198] - , , , (focus groups).
[199] R.A. Focus groups: A practical guide for applied research. London: Sage, 1988. P. 18.
[200] .., .. : // http://irbis. asu.ru/mmc/grig/5.ru. shtml
[201] Edmunds H. Focus Group Research Handbook. Paramount Market Publishing. Inc. 2001.
[202] Colder B.J. Focus Groups and the Nature of Qualitative Marketing Research // Journal of Marketing Research. 1997. Vol. 4. August. P. 353 - 364; Cooper P. Comparison between the UK and the US: The Qualitative Dimension //Journal of the Market Research Society. 1989. Vol. 31. No. 4, P. 509-520; Valentine V. Opening up the Black Box: Switching the Paradigm of Qualitative Research // ESOMAR Seminar, Paris, 1995.6 - 8th December. P. 25-47.
[203] .., .. . // http://irbis. asu.ru/mmc/grig/5.ru. shtml
[204] Hess J.M. Group Interviewing // King New Science of Planning / Ed. by R.L. Chicago: American Marketing Association, 1968.
[205] Asbury J.-E. Overview of focus group research // Qualitative Health Research. 1995. Vol. 5. No. 4. P. 414-420.
[206] Griggs S. Analysing Qualitative Data // Journal of the Market Research Society. 1987. Vol. 29. No. 1. P. 15-34; Gordon W., Langmaid R. Qualitative Market Research: A Practitioner's & Buyer's Guide. London: Gower, 1988.
[207] Morgan D.L. Why Things (Sometimes) Go Wrong in Focus Groups // Qualitative Health Research. 1995. Vol. 5. No. 4. P. 516-523; Knodel J. The Design and Analysis of Focus Group Studies: A Practical Approach // Successful Focus Groups: Advancing the State of the Art. Newbury Park, CA.: Sage, 1993.
[208] Goldman .., McDonald S.S. The Group Depth Interview: Principles & Practice. Englewood Cliffs, NJ: Prentice Hall, 1987.
[209] . - // http:// www-ic. dcn-asu.ru/-silant/pr/works/06.htm 4 3
[210] Patton M.Q. Qualitative evaluation and research methods. (2nd ed.). London: Sage, 1990.
[211] Edmunds H. Focus Group Research Handbook. Paramount Market Publishing. Inc. 2001. P. 1.
[212] Testing Focus Groups // http://www. lib.utexas. edu/dlp/imls/ focusgroups. html
[213] Glesne ., Peshkin A. Becoming qualitative researchers: An introduction. N. Y.: Longman, 1992.
|
|
[214] Kreuger R.A. Focus groups: A practical guide for applied research. London: Sage, 1988. P. 94. 457
[215] Longer J. The Mirrored Window: Focus Groups from a Moderator's Point of View. Ithaca, N. Y.: Paramount Market Publishing, 2001; .., .. : // http://irbis. asu.ru/mmc/grig/5.ru. shtml
[216] .., .. : // http://irbis. asu.ru/mmc/grig/5.ru. shtml
[217] Morgan D.L. Focus groups as qualitative research. London: Sage, 1988. P. 42.
[218] .., .. : // http://irbis. asu.ru/mmc/grig/5.ru. shtml
[219] - : http://www. romir.ru/ qualitative, htm
[220] R.A. Focus groups: A practical guide for applied research. London: Sage, 1988.
[221] Stewart D.W., Shamdasani P.N. Focus groups: Theory and practice. London: Sage, 1990. P. 15.
[222] R.A. Focus groups: A practical guide for applied research.
London: Sage, 1988. 4 3
[223] ., . . .: , 1997. . 38.
[224] .: .
. .: , 1997.
1 . // http://www. gortis. info/article/static/70/
Dillman D.A. Mail and Telephone Surveys. N. Y.: Wiley, 1978. Ch. 7.
2 .., .. . . .: , 1997. . 207 - 208.
[227] A. Sondages. Histoire. pratique et analyse. Quebec, 1991.
P. 312.
[229] . . ., 1995. . 125.
[230] Link M.W., Oldendick R.W. Call screening: Is it really a problem for survey research // Public Opinion Quarterly. 1999. 4. Vol. 63.
[231] .. // . 1999. 1/2. . 133-142.
[232] Wiseman F. Methodological bias in public opinion surveys // Public Opinion Quarterly. 1972. Vol. 36. No. 1.
[233] Rogers T. Interviews by telephone and in person: quality of responses and field performance // Public Opinion Quarterly. 1976. Vol. 40. No. 1. P. 56; Groves R. Actors and questions in telephone and personal interview survey // Public Opinion Quarterly. 1979. Vol. 43. No. 2. P. 194-195.
[234] Miller P.V., Cannell Ch.F. A study of experimental techniques for telephone interviewing // Public Opinion Quarterly. 1982. Vol. 46. No. 2. P. 260.
[235] A.B., . . // . . 1994. . 5.
[236] .. // . 1999. 1/2. . 133-142.
[237] .. // . 1999. 1/2. . 133-142.
[238] Groves R. Actors and questions in telephone and personal interview survey // Public Opinion Quarterly. 1979. Vol. 43. No. 2. P. 193; Fox J.A., Tracy P.E. Randomized response: A method for sensitive surveys. Beverly Hills. CA.: SQASS, 1986. P. 15.
[239] .. // . 1999. 1/2. . 133-142.
|
|
[240] .. // . 1999. 1/2. . 133-142.
[241] -: http://www. marketingresearch.ru
[242] . // . 1997. 11. . 100- 106.
, , . . , , , .
, . - , . 475
[243] Burns Alvin ., Bush Ronald F. Marketing Research. New Jersey: Prentice Hall, 1995; Kotler Philip. Marketing Management: Analysis, Planning, Implementation, and Control: 9th ed. Prentice Hall, 1997; .. : , . 2- . .: , 2000.
[244] .. // http://www. bma.ru/lib/liblO.htm