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Annotation. With the rapid development of the scientific - technical progress the transformation of all spheres of life of mankind on the basis of synthesis and dyhotonomiyi, the combination of opposing components and division smallest particles. As a result, not only a new biophysical systems, but also, a new paradigm of global economic relations, which presents new challenges to classical approaches of marketing, management, trading, manufacturing and others are creating. An example of the early twenty-first century began NBIC - technology that based on an eclectic approach combines not only physical - chemical methods, but also the psychological impact on the subconscious complex person, group, team, weight.
Key words: nanotechnology, biotechnology, information technology, cognitive technologies, world economic relations, globalization.
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