Consultants and business executives to join an
Outstanding corporate advisory team
London £ Excellent
Have you been successful in your academic and professional career to date?
Are you committed, ambitious, and motivated by challenge?
Do you want to be an integral part of a successful global team?
If the above questions strike a chord then this is the profession for you.
Our client is one of the world's leading investment banks. Acting internationally as intermediary and adviser to major corporations and governments it has the global power to meet the needs of issuers and investors worldwide, and has a good reputation for innovation and creativity. Due to continued growth, applications are invited from professionals who have experience in strategic consultancy, accountancy, or legal firms. Preferred candidates will demonstrate the following:
Strong numerical, analytical, and presentational skills.
Attention to detail and the abtfity to work in a challenging
team environment.
Outstanding academic results combined with a strong intellect.
If you wish to further your career within this experienced and growing team please contact Jayne Philpott or Annabel Haywood on 0171 269 2298, or send a full curriculum vitae to Michael Page City.
Michael Page City
International Recruitment Consultants
London New York Paris Amsterdam Frankfurt Milan
Madrid Hong Kong Singapore Sydney
VII. Answer the questions.
1. What is the name of the firm that has published this ad (advertisement)?
2. Who is the firm's client?
3. What information have you got about the bank for which the firm works?
4. What kind of () specialists does the firm invite?
5. What kind of experience must the invited professionals have?
6. Does experience in accountancy matter ( )!
7. What will preferred candidates demonstrate?
8. What chief traits ( ) of character must the applicants have?
9. Is it necessary to send a full curriculum vitae to Michael Page City firm?
10. What words in the ad characterize the team within which the selected applicants will work?
Unit 8
Operations Management
Operations management consists of all the activities that managers engage in to create products (goods, services, and ideas). Operations are as relevant to service organizations as to manufacturing firms. In fact, production is the conversion of resources into goods or services.
1. A technology is the knowledge and process the firm uses to convert input resources into output goods or services. Conversion processes vary in their major input, the degree to which inputs are changed, and the number of technologies employed in the conversion.
2. Operations management often begins with the research and product development activities. The results of R&D may be entirely new products or extensions and refinements of existing products. The limited life cycle of every product spurs companies to invest continuously in R&D.
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3. Operations planning is planning for production. First, design planning is needed to solve problems related to the product line, required production capacity, the technology to be used, the design of production facilities, and human resources. Next, operational planning focuses on the use of production facilities and resources. The steps in this periodic planning are (1) selecting the appropriate planning horizon, (2) estimating market demand, (3) comparing demand and capacity, and (4) adjusting output to demand.
4. The major areas of operations control are purchasing, inventory control, scheduling, and quality control. Purchasing involves selecting suppliers and planning purchases. Inventory control is the management of stocks of raw materials, work process, and finished goods to minimize the total inventory cost. Scheduling ensures that materials are at the right place at the right timefor use within the facility or for shipment to customers. Quality control ensures that products meet their design specifications.
5. Automation, the total or near-total use of machines to do work, is rapidly changing the way work is done in factories and offices. A growing number of industries are using programmable machines called robots to perform tasks that are tedious or hazardous to human beings. The flexible manufacturing system combines robotics and computer-aided manufacturing to produce smaller batches of products more efficiently than the traditional assembly line.
Exercises
I. Translate into Russian.
Manufacturing firm; manufacturing system; operations management; conversion; input resources; research and development; life cycle; design planning; production capacity; market demand; raw material; automation; supplier; purchasing; scheduling; demand and capacity; batch of products; assembly line; meet specifications; output; inventory cost; input resources; adjust; create; be needed; select; compare; require; ensure; perform; estimate; employ; solve problems; engage (in); create.
II. Find the English equivalents.
; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; ; (); ; ; ; .
III. Fill in each blank with a suitable word or word combination.
1. Operations management consists of all the activities that managers engage in to create....
2. A technology is the knowledge and process the firm uses to... input resources into output goods or services.
3. The limited life cycle of every product spurs companies to invest continuously in....
4. Design planning is needed to... related to the product line, required production capacity, the technology to be used, the design of production facilities, and....
5. Operations planning focuses on the use of... and resources.
6. Inventory control is the management of stocks of..., work process, and finished goods to minimize the total inventory cost.
7. Quality control... that products meet their design specifications.
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8. A growing number of... are using programmable machines called to... tasks that are tedious or hazardous to human begins.
IV. Translate into English.
1. .
2. .
3. () .
4. .
5. , , .
6. , .
7. , ,
, .
V. Questions and assignments.
1. What does operations management consist of?
2. What does operations management often begin with?
3. What spurs companies to invest continuously in research and development?
4. List the steps of operational planning.
5. List the major areas of operations control.
6. What does quality control ensure?
7. What tasks do robots perform?
8. Why do flexible manufacturing systems combine robotics and computer-aided manufacturing?
VI. Retell in short the above text.
Unit 9
Marketing
GENERALITIES
One of the areas of management is marketing. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved in a dual process of satisfying customer needs and achieving organizational goals.
Implementation of marketing concept begins and ends with marketing information about customersfirst to determine what customers need, and later to evaluate how well the firm is meeting
tose needs. A market consists of people with their needs, the ability to buy, id the desire and ability to sell. Markets are classified as consumer and industrial markets.
A MARKETING MIX
A business firm controls four important elements of marketing which are called a marketing mix.
A firm's marketing mix is the combination of the product, the price of the product, the means for its distribution, and the promotion of the product to reach a firm's target market.
A firm can vary its marketing mix by changing any one or more of these ingredients. Thus a firm may use one marketing mix to reach one target market and a second, somewhat different marketing mix, to reach another target market. For example, most automakers produce several different types of vehicles and aim them at different market segments based on age and income.
1) The product ingredient of the marketing mix includes decisions about the product's design, brand name, packaging, warranties, and the like.
2) The pricing ingredient includes both base prices and discounts of various kinds. Pricing decisions are intended to achieve particular goals, such as to maximize profit or even to make room for new models. The rebates offered by automobile manufacturers are a pricing strategy developed to boost low auto sales.
3) The distribution ingredient involves not only transportation and storage but also the selection of intermediaries.
4) The promotion ingredient focuses on providing information to target markets. The major forms of promotion include advertising and publicity.
The "ingredients" of the marketing mix are controllable elements. A firm can vary each of them to suit its organizational goals, marketing goals, and target markets.
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A MARKETING STRATEGY
A marketing strategy is a plan for the best use of an organization 's resources to reach its objectives. Developing a marketing strategy involves selecting and analyzing a target market and creating and maintaining a marketing mix that will satisfy that market.
A target market is chosen through the market segmentation approach. A market segment is a group of individuals or organizations within a market that have similar characteristics and needs. The market segmentation approach directs a marketing mix at a segment of a market.
Market measurement and sales forecasting are used to estimate sales potential and predict product sales in specific market segments. Strategies are then monitored and evaluated through marketing research and marketing information system, which stores and processes internal and external data in a form suitable for marketing decision making.
Exercises
I. Translate into Russian.
Pricing; distribution; promotion; goods and services; customer; ownership of products; buyer; seller; ability; consumer market; industrial market; target market; marketing mix; price of the product; promotion of the product; distribution; ingredient; product ingredient; pricing ingredient; distribution ingredient; promotion ingredient; market segment; segmentation approach; profit; rebate; pricing strategy; storage; transportation; intermediary; advertising; publicity; marketing research; income; marketing information system; internal and external data; evaluate; create; satisfy; involve (in); achieve; determine; buy; sell; reach; boost; meet needs; select; maintain; estimate; forecast; predict; monitor; produce; develop.
II. Find the English equivalents.
; ; ; ; ; ; ; ; ; ; ; (); ; ; ; ( ); ; (); ( ); ; ; ; ; ; ; ; ; ; ; ; ; .
III. Fill in the blanks.
1. Marketing is the process of... and... the conception, pricing, promotion and distribution of ideas, goods, and services to create... that satisfy individual and organizational objectives.
2. Markets are classified as... and... markets.
3. ......is the combination of the product, its price, distribution, and promotion.
4. The... ingredient of the marketing mix includes decisions about the product's design, brand name packaging,..., and the like.
5. The major forms of the product promotion include... and
6. The distribution ingredient involves not only transportation and storage but also the selection of....
7. The ingredients of the marketing mix are... elements.
8. A marketing strategy is a... for the best use of organization's resources to meet its....
9. A market segment is a group of... or... within a market that have similar characteristics and needs.
10. Strategies are monitored and evaluated through marketing... and.......
IV. Translate into English.
1. , .
2. , .
3. , , .
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4. ( ) .
5. , .
6. , .
7. , , .
V. Questions and assignments.
1. Define () the term marketing.
2. What does implementation of marketing concept begin and end with?
3. What does a market consist of?
4. Define the term a marketing mix.
5. Can a firm vary its marketing mix?
6. For what purpose may a firm vary its marketing mix?
7. Give an example when a firm changes its marketing mix.
8. List all the ingredients of the marketing mix.
9. What does a product ingredient include?
10. What means () is used to boost low sales?
11. What do the major forms of a product promotion include?
12. What does developing a marketing strategy involve?
13. State the purpose for which market measurement and sales forecasting are used.
14. How are strategies monitored and evaluated?
VI. Speak on the following.
1. Marketing (Generalities).
2. A Marketing mix.
3. A Marketing strategy.
VII. Read and translate this newspaper article.
