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Targetix - trading desk , RTB . Targetix DSP, Google, Begun, . . Targetix , real-time . ROI.
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RTB . , . : RTB- DMP .
Trading Desk (- , ) . Trading Desk RTB DMP, SSP, Ad Networks, Ad Exchanges, .
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, (Ad Exchange) (bid request) . , : IP-, cookie- pixel tag .
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. : DSP Targetix Alliance Real Time Bidding, e-Commerce, Targetix Display Network.
DSP Demand Side Platform, , SSP, (Ad Networks), (Ad Exchanges) . , , SSP.
DSP , . DSP , . , . , c RTB. Trading Desk DSP manager DSP DMP.
Trading Desk, / , , DSP. , , , , , .
, DSP eCPC (effective CPC) CPA (eCPA).
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Ad Networks Online Advertising Network . , . Ad Network.
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