R- (R-square)
(correspondence analysis)
(attribute levels)
(relative importance weights)
(external analysis of preferences)
(internal analysis of preferences)
(internal validity)
(hybrid conjoint analysis)
(coordinates)
(elbow criterion)
(metric MDS)
(nonmetric MDS)
(Multidimensional Scaling MDS)
(conjoint analysis model)
(derived approaches) (orthogonal arrays) (similarity judgments) (pairwise tables)
(fractional factorial designes)
(full profiles)
(spatial map)
(unfolding)
(preference rankings)
(conjoint analysis)
(stress)
(part-worth
functions)
(cyclical designs)
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INTERNET
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2. Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu, "Credit Card Development Strategies for 1 Youth Market: The Use of Conjoint Analysis", InternationalJournal ofBank Marketing, June 19< p. 30-36; Mary Tonnenberger, "In Search of the Perfect Plastic", Quirk's Marketing Reseat Review, May 1992, p. 427-450.
3. J. Douglass Carroll, Paul E. Green, "Psychometric Methods in Marketing Resean Part II: Multidimensional Scaling", Journal of Marketing Research, February 1997, p. 193-204; I G. Cooper, "A Review of Multidimensional Scaling in Marketing Research", Applied Psychologi Measurement, Fall 1983, p. 427-450.
4. i Mark L. Davison, Multidimensional Scaling (Melbourne, Krieger Publishing Company, 1992).
5. . . Wayne S. Desarbo, Ajay . Manrai, "A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research", Marketing Science, Winter 1992, p. 120. . Tammo H.A. Bijmolt, Michel Wedel, "The Effects of Alternative Methods of Collecting Similarity Data for Multidimensional Scaling", International Journal of Research in Marketing, November 1995, p. 363-371.
6. . Ingwer Borg, Patrick J. Groenen, Modern Multidimensional Scaling Theory and Applications (New York, NY: Springer-Verlag, 1996); Naresh K. Malhotra, Arun K. Kain, Christian Pinson, "The Robustness of MDS Configurations in the Case of Incomplete Data", Journal of Marketing Research, February 1988, p. 95-102; Jan-Benedict E.M. Steenkamp, Hans C.M. Van Trijp, "Task Experience and Validity in Perceptual Mapping: A Comparison of Two Consumer-Adaptive Techniques", International Journal of Research in Marketing, July 1996, p. 265276.
7. T. Cox, Multidimensional Scaling (New York: Routledge, Chapman & Hall, 1994).
8. , , . . Ingwer Borg, Patrick J. Groenen, Modern Multidimensional Scaling Theory and Applications (New York, NY: Springer-Verlag, 1996). . J.B. Kruskal, "Multidimensional Scaling by Optimizing Goodness of Fit to a Nonmetric Hypothesis", Psychometrika, March 1964, p. 127.
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9. J. Douglass Carroll, Paul E. Green, "Psychometric Methods in Marketing Research: Part II. Multidimensional Scaling", Journal of Marketing Research, February 1997, p. 193204; Naresh K. Malhotra, "Validity and Structural Reliability of Multidimensional Scaling", Journal of Marketing Research, May 1987, p. 164-173.
10. . Jan-Benedict E.M. Steenkamp, Hans C.M. Van Trijp, Jos M.F. Ten Berge, "Perceptual Mapping Based on Idiosyncratic Sets of Attributes", Journal of Marketing Research, February 1994, p. 1527.
11. Joseph F. Hair, Jr., Ralph E. Anderson, Ronald L. Tatham, William C. Black, Multivariate Data Analysis with Readings, 5th ed. (Upper Saddle River, NJ: Prentice Hall, Inc., 1999), p. 484-555.
12. ., , Wayne S. DeSarbo, M.R. Young, Arvind Rangaswamy, "A Parametric Multisimensional Unfolding Procedure for Incomplete Nonmetric Preference/Choice Set data Marketing Research", Journal of Marketing Research, November 1997, p. 499516; David B. Mackay, Robert F. Easley, Joseph L. Zinnes, "A Single Ideal Point Model for Market Structure Analysis", Journal of Marketing Research, November 1995, p. 433-443.
13. Ian Murphy, "Downscale Luxury Cars Drive to the Heart of Baby Boomers", Marketing News, October 1997, p. 1, 19.
14. . J.J. Math, M. Candel, Eric Maris, "Perceptual Analysis of Two-Way Two-Mode Frequency Data: Probability Matrix Decomposition and Two Alternatives", International Journal of Research in Marketing, October 197, p. 321339; Paul E. Green, Abba M. Krieger, "A Simple Approach to Target Market Advertising Strategy", Journal of the Market Research Society, April 1993, p. 161-170.
15. Ali Kara, Erdener Kaynak, Orsay Kucukemiroglu, "Positioning of Fast Food Outlets in Two Regions of North America: A Comparative Study Using Correspondence Analysis", Journal of Professional Services Marketing, February 1996, p. 99119; Terrence V. O'Brien, "Correspondence Analysis", Marketing Research: A Magazine of Management & Applications, Fall 1993, p. 5456.
16. Jorg Blasius, Michael L. Greenacre, Visualization of Categorical Data (New York, NY: Academic Press, 1998); Michael J. Greenacre, Correspondence Analysis in Practice (New York, NY: Academic Press, 1993); Michael L. Greenacre, "The Carroll-Green-Schaffer Scaling in Correspondence Analysis: A Theoretical and Empirical Appraisal", Journal of Marketing Research, August 1989, p. 358365; Michael L. Greenacre, Theory and Applications of Correspondence Analysis (New York, NY: Academic Press, 1984); Donna L. Hoffman, George R. Franke,"Correspondence Analysis:
