(agglomerative clustering)
(divisive clustering)
(variance methods)
() (dendrogram)
(euclidean distance)
(hierarchical clustering)
(cluster centers) (cluster centroid)
/ ( ) (similarity/distance coefficient matrix)
(Ward's procedure)
(single linkage)
(optimizing partitioning method)
(complete linkage) (average linkage) (linkage methods)
(nonhierarchical clustering)
(parallel threshold method)
(allomeration schedule]
(sequential threshold method)
(distances between cluster centres)
(icicle diagram) (centroid method)
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INTERNET
1. . 20.1, : () , () , () . SPSS, SAS, BMDP Minitab. , . 20.2.
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1. Liz Stuart, "Haagen-Dazs Aims to Scoop a Larger Share", Marketing Week, February 21, 19 p. 26; Dwight J. Shelton, "Birds of a Geodemographic Feather Flock Together', Marketing Ne August 28, 1987, p. 13.
2. . Sudhir H. Kale, "Grouping Euroconsum A Culture-Based Clustering Approach", Journal of International Marketing, March 1995, p. 3548
3. , . . Anil Chaturvedi, J. Douglass Carroll, Paul E. Gre John A. Rotondo, "A Feature-Based Approach to Market Segmentation via Overlapping Centroids Clustering", Journal of Marketing Research, August 1997, p. 370377.
4. ; . Everitt, Cluster Analysis, 3rd ed. (New York, NY: Halsted Press, 1993); H. Cha; Romsturg, Cluster Analysis for Researchers (Melbourne: Krieger Publishing Company, 1990).
5. Vicki Douglas, "Questionnaires Too Long? Try Variable Clustering", Marketing News, February 1995, p. 38; Girish Punj, David Stewart, "Cluster Analysis in Marketing Research: Review and Si gestions for Application", Journal of Marketing Research, May 1983, p. 134-148.
6. . Mark Peterson, Naresh Malhotra, "Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions 186 Countries", Journal of Macromarketing, Spring 1997, p. 25-38; Tung-Zong Chang, Su-J< Chen, "Benefit Segmentation: A Useful Tool for Financial Investment Services", Journal Professional Services Marketing, February 1995, p. 69-80; "Using Cluster Analysis for Segmen tion", Sawtooth News, Winter 1994/1995, p. 6-7.
7. Chul-Min Mo, Mark E. Havitz, Dennis R. Howard, "Segmenting Travel Markets with the Inten tional Tourism Role (ITR) Scale", Journal of Travel Research, Summer 1994, p. 24-31; Geo Moschis, Daniel C. Bello, "Decision-Making Patterns among International Vacationers: A Cro Cultural Perspective", Psychology & Marketing, Spring 1987, p. 75-89.
8. B. Everitt, Cluster Analysis, 3rd ed. (New York, NY: Halsted Press, 1993).
9. \ Victor Chepoi, Feodor Dragan, "Computing a Median Point of a Simple Rectilim Polygon", Information Processing Letters, March 22, 1994, p. 281-285; H. Charles Romsburg, / Analysis for Researchers (Melbourne: Krieger Publishing Company, 1990).
10. Tomio Hirata, "A Unified Linear-Time Algorithm for Computing Distance Maps", Informal Processing Letters, May 13, 1996, p. 129-133; Joseph F. Hair, Jr., Ralph E. Anderson, Ronald Tatham, William C. Black, Multivariate Data Analysis with Readings, 5th ed. (Upper Saddle Riv NJ: Prentice Hall, Inc., 1999).
. H. Char Romsburg, Cluster Analysis for Researchers (Melbourne: Krieger Publishing Company, 1990).
12. Richard A. Johnson, Dean A. Wichern, Applied Multivariate Statistical Analysis, 4th ed. (Upper Sa die River, NJ: Prentice Hall, 1998); G. Milligan, "An Examination of the Effect of Six Types of E ror Perturbation on Fiften Clustering Algorithms", Psychometrica, September 1980, p. 325-342.
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13. B. Everitt, Cluster Analysis, 3rd ed. (New York, NY: Halsted Press, 1993); Punj Girish, David Ste ard, "Cluster Analysis in Marketing Research: Review and Suggestions for Application", Journal Marketing Research, May 1983, p. 134-138.
14. , . S. Dibbs, P. Stern, "Questioning the Reliability of Market Segmentation Techniques", Ome^ December 1995, p. 625-636; G. Ray Funkhouser, "A Note on the Reliability of Certain Clusteri Algorithms", Journal of Marketing Research, February 1983, p. 92-98; S.J. Arnold, "A Test 1 Clusters", Journal of Marketing Research, November 1979, p. 545551.
15. John Saunders, Veronica Wong, Peter Doyle, "The Congruence of Successful International Competitors: A Study of the Marketing Strategies and Organisations of Japanese and U.S. Competitors in the UbCr, Journal of Global Marketing, March 1994, p. 41-59; Peter Doyle, John Saunders, Veronica Wong, "International Marketing Strategies and Organisations: A Study of U.S., Japanese, and British Competitors", in Paul Bloom, Russ Winer, Harold H. Kassarjian, Debra L. Scammon, Bart Weitz, Robert E. Spekman, Vijay Mahajan, Michael Levy (eds.), Enhancing Knowledge Development in Marketing, Series 55 (Chicago, IL: American Marketing Association, 1989), p. 100-104.
16. Edward J. Holohean, Jr., Steven M. Banks, Blair A. Maddy, "Sysntem Impact and Methodological Issues in the Development of an Empirical Typology of Psychiatric Hospital Residents", Journal of Mental Health Administration, Spring 1995, p. 177-188; Arch G. Woodside, Robert L. Nielsen, Fred Walters, Gale D. Muller, "Preference Segmentation of Health Care Services: The Old-Fashioneds, Value Conscious, Affluents and Professional Want-It-Alls", Journal of Health Care Marketing, June 1988, p. 14-24.
17. Vicki Douglas, "Questionnaire Too Long? Try Variable Clustering", Marketing News, February 27, 1995, p. 38.
18. Thorolf Helgesen, "The Power of Advertising Myths and Realities", Marketing & Research Today, May 1996, p. 63-71; David A. Aaker, Douglas M. Stayman, Richard Vezina, "Identifying Feelings Elicited by Advertising", Psychology & Marketing, Spring 1988, p. 116.
19. Ismael Akaah, "Organizational Culture and Ethical Research Behavior", Journal of the Academy of Marketing Science, Winter 1993, p. 59-63; R.E. Reidenbach, D. Robin, "Some Initial Steps toward Improving the Measurement of Ethical Evaluations of Marketing Activities", Journal of Business Ethics, July 1988, p. 871-879.
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