1982 -, Coca-Cola Diet Coke Coke 1886 .
. - , The New York Times, Diet Coke .
Diet Coke , The Wall Street Journal, Coca-Cola. , Jesse Myers' beverage Digest.
.
Diet Coke 96- The Coca-Cola Company, , Coca-Cola USA, 80- .
, , , Coca-Cola . .
, Diet Coke . ( Diet Rite Cola RC 100.) , - . ?
, Tab. , Diet Coke, 4,3% . , Diet Coke , Tab . 1984 1,8%.
Coca-Cola , , . , Tab, .
Tab? , , Coca-Cola .
, -. Diet Coke 23,9% , 21,7%. . , Diet Coke, Tab -.
Pepsi
Pepsi, 70- , . Pepsi , . - 3:2, .
? , . 9% , , , , . ( " . 12- .)
. 2 . 3: .
Coca-Cola , . Pepsi , , -, .
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. Coca-Cola .
, . : . . .
, .
Coca-Cola , . , , Coca-Cola , , .
. .
- . , : Classic Coke. . , New Coke .
. , New Coke , . , . - , ?
, . . , . .
, , , . Xerox , Xerox.
Volkswagen , , . Volkswagen , Audi.
- . , . Coca-Cola .
Coca-Cola . Pepsi 1 .
Coca-Cola Pepsi . 7-Up, Coca-Cola . 8 , . (Classic Coke, New Coke, Cherry Coke, Diet Coke, Tab, Caffeine-Free New Coke, Caffeine-Free Diet Coke Caffeine-Free Tab.)
, , . . , .
- -, , : .
. , , , -, . , :
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|
.
Classic Coke, New Coke, Cherry Coke Diet Coke?
Diet Coke.
Diet Coke Diet Coke ?
, , 7-Up.
12
, . , , .
. Anheuser-Busch - -, . , .
, Anheuser-Busch, .
Budweiser
. 1 Schlitz , .
. , Budweiser, .
, . 1951 1952 Schlitz, 1953 1954 Budweiser, 1955 1956 Schlitz.
, . . . , , .
. : ?
: , ?
, , , .
1957 Budweiser , 1,5%, . , , . Budweiser 20 , Schlitz.
, Budweiser , Schlitz. , 60- Schlitz, . - , .
, . 10 , Schlitz Budweiser. ( ) , , . , .
Heineken
Budweiser Heineken . , , , Budweiser Schlitz. Heineken .
, Heineken . , . Heineken .
3: , . - Heineken , , . Heineken -.
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, Heineken, Lowenbrau. , , , , .
Lowenbrau . , , Lowenbrau . (, Miller High Life) Heineken, .
Lowenbrau . . Lowenbrau Heineken. . , .
2: . Heineken , ? . . , , .
, . . Lowenbrau ( ), Heineken.
3: . Lowenbrau : , . , , 400- . , , .
, , , 1 ?
Heineken , . , . , Heineken , - 40% .
Miller Brewing Lowenbrau . Lowenbrau: Michelob Anheuser-Busch.
Anheuser . Lowenbrau , : , , , , .
, Lowenbrau, , , .
, Lowenbrau. Beck's, . Beck's .
. Heineken . Beck's , : Schlitz, Pabst, Budweiser, Busch, Heileman, Blatz, Schaefer, Meister-Brau. - .
, , Beck's 3 . , . , , . Heineken , Beck's 5 .
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, Anheuser-Busch - Heineken.
Anheuser
: . , Anheuser ( ) . , 3.
, Anheuser , . 1963 Heineken.
, , . - , Anheuser-Busch . Michelob. , , . (, , . , , .)
Michelob, . , . Michelob. ( - , ?)
Michelob , , . 1980 , , 6% . Michelob , Heineken; , .
Michelob , .
Miller
1970 Philip Morris Miller Brewing, .
, Miller 7 , Anheuser-Busch, Schlitz, Pabst, Coors, Schaefer Falstaff.
: , Philip Morris, , .
Budweiser. , . , , , , Miller , , .
Miller Time, . Miller Time , . , Miller.
. . 3 , Miller ; , .
( , , . , , , . , . .)
, Miller Falstaff, Schaefer, Coors, Pabst, Schlitz 2 .
Budweiser : , Bud .
Miller , . Miller High Life, the Champagne of Beers, (. , ).
High Life? High Life. , . Miller. . Miller, , High Life.
, . ( .) . , , , , Miller , .
Lite
1975 Miller Brewing Lite. , - . Lite . . , . .
1. . . . . , , Gablinger's. ( . Lite, . Gablinger's .)
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2. . Lite . , . ! Lite . Schlitz , Schlitz Light. A Anheuser-Busch Natural Light .
3. . Miller Lite, , . . Lite. . Lite 22 .
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, Lite , Schlitz. , , , , , Miller.
Schlitz $500 . , . , . Schlitz Light, . , . , , ?
. SchUtz Light Lite, Anheuser-Busch Natural Light. , , , . Anheuser-Busch , , : Natural. He .
, , . ( /suzu? ISUZU? , .) , Natural Light .
, . .
6 Adolph Coors Company , . Coors. .
Coors - . ( , , Olympia -, Heileman Old Style , Dixie , Rheingold, Schaefer Ballantine , Utica Club Genesee -, Iron City .)
Coors : , 12 , 9 . Coors : , , . Coors. , , The New York Times.
Coors . ( , Michelob Light.) , : " Keel-Aid. (Kool-Aid, . . .). Coors : .
Lite Coors , .
Coors . , , . 786 . 40.
- - 121 . . 45. .
1960 37% . 92%.
Coors . Lite. , , , .
Coors Lite, , . , .
. , , . , , .
Coors . ( , Coors 1978 .) , .
Coors . . Lite , .
Coors - Coors Light, 23 . , Coors . , . ( , ? Coors Banquet. , , Coors Banquet.)
, , . Miller, .
Lite
Lite . Miller, , . , . , .
, Lite.
, : (. ).
, Miller.
, Lite , Miller Miller Lite, Miller High Life.
, Miller. - , Miller, Lite. Miller, : Miller Brewing Co., Milwaukee, WI. . , , Lite.
Lite, High Life. 1979 , 4 Lite, Miller High Life . 21% Budweiser.
High Life
, Miller High Life : 32, 40, 49, 59 , , 1984 68%. , Budweiser 3 , High Life.
1983 , Miller Lite Miller High. , Miller , Lite.
. Miller , The New York Times High Life. , .
, Miller, . ( ), Budweiser. , , .
, , Miller $450 , . .
, : , .
, , , , Miller.
. . , . , .
, Miller Lite. ( Diet Coke.) .
. . , Coca-Cola.
p , , Miller . High Life, , : , .
: Miller .
? Lite High Life? . , , .
Miller . High Life , . , ; High Life?
, , Miller, ? .
, Miller.
Schlitz Schlitz Light, Coors Coors Light Michelob Michelob Light, Light.
, , .
Schlitz Light . , . . 1976 , Schlitz Light, 24 Schlitz. 3 , Schlitz Schlitz Light . . .
, , , . Coors Light . 1,6 . 1984 4,5 . Coors Light Miller Light.
, Coors? . ?
, 1976 , Coors 12 $12 , , 1984, 44 33 . .
Michelob Miller. Michelob Light Michelob . . : , .
Michelob Light , . 4 ? , , .
Budweiser Bud. Light. Anheuser-Busch . Bud Light , , . 10% . Anheuser . $50 Bud Light. 9 , .
Budweiser . 2,5 , 2 (Miller Lite). Bud Light.
Light? , , - . . .
, - , , . .
, - . . , , . , , - .
, , , .
.
Michelob Classic Dark Coors Extra Cold. .
, Coors . 5 , .