1. Should Yedo continue to position itself as an up-market store selling exclusive products?
2. Should Yedo try to appeal more to older or younger people? What products and services should it offer to appeal to these target customers?
3. What are the advantages and disadvantages of renting parts of the store to other businesses? Should Yedo be doing this?
4. Should Yedo expand overseas, with more stores abroad? If so, what countries would be suitable for overseas expansion?
5. Should Yedo use the Internet? If so, how can it use the Internet effectively?
6. How can Yedo compete against the convenience stores?
7. How do you see the Yedo Department Store group developing in the future?
Task
You are members of the marketing agency, TWCB. An informal meeting has been arranged to discuss ways of maintaining and increasing Yedos profitability. Yedos Ceo has prepared some discussion questions for you to consider. Hold the meeting and note down your best ideas, which will be incorporated into a report.
UNIT 3 WHOLESALING
Active word-list. Read the words and word combinations and learn them.
bulky adj ,
a cash-and-carry warehouse n ,
collect v ( )
compete v
competitor n
competition n
direct selling n
finished goods n ,
increase v , (),
increase n , ,
loss n ,
monopoly n
perishable adj
supply n ,
to increase trade
the supply of goods
to make a loss
to lose trade
to supply smb. with smth. , -. -.
Key words
| C ompetitor Player Key player Competitive Competitive advantage Competitive edge Competition Monopoly | Competitors are organizations selling products or services in the same market and they can also be the products or services themselves. Competitors compete with each other. The related adjective is competitive: commentators talk about the things that give one company or product its competitive advantageor competitive edge over others. Competitors in a market are players and the most important ones are key players. Competition is characterised in many ways. Companies without competitors aremonopolies. |
