, - , (3000 . . .). . . . (, , ) ., . XVII . .
1875 1905 . . . . . 1911 . . (Associated Advertising Clubs of America) . , . Printer's Ink magazine , . , ., 1914 . . XX . .
1920- . . ., 1924 . , . 1940- . , .
2 . 1930- . . - 1938 . , , . 1960- . , . : (Unsafe at any speed: The designed-in dangers of the American automobile) , , , //. ( ) . ., .