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Text E: Economics. My Speciality




 

An economist is one of the most popular occupations on the labor market. Economists are working in all areas of the economy. The task of an economist is to use the new economic activity efficiently.

Business, organization, firm or company cannot operate without economists, accountants, managers, financiers, auditors. Economists are required wherever it is necessary to plan, calculate and control the company business activity, cash flows, income and expenditure of funds, to analyze the results of the enterprise, to determine its profitability.

I study at the Faculty of Engineering and Economics of the BSUIR. It trains highly qualified specialists with deep knowledge in economics, organization and management of production, accountancy, the analysis of economic activity, etc., combined with the skills of professional IT specialists. We study general and special subjects, including accounting, statistics, management, marketing, information technology in marketing, finance, budget, engineering computer graphics, internet marketing and e-commerce, macroeconomics, microeconomics, fundamentals of economics, mathematical methods and models making marketing decisions, basics of algorithms and programming, theory of probability and mathematical statistics, etc.

Accountingis the process of identifying, collecting, measuring and reporting information on business activity.

Financeis the function in a business that is responsible for acquiring funds for a firm and managing funds within a firm (for example, preparing budgets, doing cash flow analyses) and planning for the expenditures of funds on such assets as plant, equipment and machinery. Most organisations have a manager in charge of financial operations. His duties are: planning, budgeting, obtaining funds, controlling funds (funds management), auditing, managing taxes and advising top management on financial matters. The graduates of the economic department will work at different accounting offices, departments, banks, ministries, etc.

 

What Do Marketers Do?

The Role of a Marketer is to understand consumer behaviour and recognise market opportunities so that the organisation can adapt and stay competitive. Marketers make up part of the management team in an organisation and each individual marketing job is unique to each company and its structure. Marketing is a constantly changing environment and is putting the right product in the right place, at the right price, at the right time.

Marketers primary focus is the marketing strategy. This is a process of model to allow a company or organisation to focus limited resources on the best opportunities to increase sales of products or services and thereby achieve a sustainable competitive advantage. Or, in other words, it is to use the technology of the Marketing Mix, a marketing tool made up of the four Ps: Product, Price, Place and Promotion. To be effective each of these critical elements require considerable amount of strategy, planning and research.

There are two types of marketing professionals. The first type spends most of their time doing things to promote and sell their companys brand. They may commission designers and advertising and media agencies, make brochures, web pages and other promotional material or organise promotion events. They also use marketing science to research consumer behaviour by, for example, collating and reporting on figures from sales and market research.

The other type of marketing professional makes informed marketing decisions and budget allocations. They design marketplace experiments and market research, analyse data and will constantly learn which marketing strategies work better than others in which situations.

Marketers confront various challenges in both local and international markets. Challenges for marketers include economic forces, technological forces and communication barriers.





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