A 
Three marketing executives, Jacek, Paul and Anna, talk about a new morning snack called Krakel. Listen to their conversation and underline the correct answers.
1 Who does Jacek want to target with the new bar?
a) children b) rich women c) young workers
2 Jacek says more people these days ..
a) do not have breakfast. b) have breakfast on the way to work.
c) eat breakfast at home.
3 Krakel contains .
a) no sugar. b) a bit of sugar. c) a lot of sugar.
4 Krakel contains ..
a) no fruit. b) a bit of fruit. c) a lot of fruit.
B Listen to the conversation again. Complete these extracts.
1 Sorry, Paul, I dont .. with you.
2 I we need to target young working people.
3 Youre . There is a big market for morning snacks.
4 How do you .. about this, Anna?
5 I really . the idea.
6 OK. . call a meeting and talk to the rest of the department.
C Look at the extracts in Exercise B. Decide whether the speaker is:
a) agreeing.
b) disagreeing.
c) asking for an opinion.
d) giving an opinion.
e) making a suggestion.
D Work in groups of three. Role-play this situation. You are taking part in a marketing meeting. You are discussing the name and price of a new cereal bar and how to promote it.
| Student A You start the meeting with a suggested name for the bar. Name Good taste Price 1.25 Promotion Advertise in magazines and papers for young professionals | Student B You disagree with Student As suggestions. Name Healthy bite Price 0.95 Promotion Advertise on radio and TV | Student C You like Student As suggested name and you agree with Student Bs price, but you disagree with their promotion ideas. Name Good taste Price 0.95 Promotion Advertise on posters and on websites popular with target market |
Useful language
| Agreeing Youre right. I really like the idea. | Giving an opinion I think. In my opinion. |
| Disagreeing (Sorry,) I dont agree with you. Im afraid I dont agree. | Making a suggestion Lets. How about? |
| Asking for an opinion What do you think? How do you feel about this? |
BUSINESS COMMUNICATION 2 WRITING E-MAILS
Useful tips
In many e-mails and letters, information is often presented in the following order:
1 greeting
2 thanks / reference to earlier contact
3 most important point
4 other points
5 reference to future contact
6 closing
7 signature
A Complete the e-mail with phrases from the box.
| for sending like to know look forward to please confirm interested in |
Dear Ms Werner
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Thank you for sending1 us technical information about your range of air conditioners.
We are particularly 2 your Aeolis and Zephyr portable models and plan to buy five of each.
Could you ..3 that you have those items in stock.
As this is a large order, we would also 4 what sort of discount you offer.
We ..5 hearing from you.
With best wishes
Joao Ramos
B Put these sentences in the correct order to make up an informal e-mail.
Kind regards,
Im looking forward very much to seeing you next week.
Im glad that well all be there to agree on the price of our new energy drink, and how to produce it.
Thanks for sending the agenda for our marketing meeting next Thursday.
However, Id like to suggest that we once again discuss the name of this new product or I am the only one not to be wildly enthusiastic about Gulp?
Hi Vicky,
Max
C Rewrite this e-mail using paragraphs, punctuation and capital letters where necessary.
hi tom mr stankov from impex contacted me this morning he is very unhappy because he hasnt received the samples of our new products he says he may not order from us again could you please send him another box of samples as soon as possible you know russia is a very important market for us and we dont want to lose this customer many thanks for dealing with this best regards kim
MODULE 8
EMPLOYMENT
TEXT A
1 Study this vocabulary and definitions and think of Russian equivalents:
career the job or profession that someone does for a long period of their life
promotion a more important job or rank in the organization that you work
salary the money that someone is paid each month by their employer, especially when they are in a profession such as teaching, law, or medicine
wages the amount of money regularly paid for the work someone does
to apply for a job if you apply for a job you write a letter or fill in a form in order to ask formally for it
pay the money that you get from your employer as wages or salary
working conditions the factors of employment which affect peoples comfort, safety, or health
pension a regular sum of money from the state or from a former employer
a nine-to-five job a job with typical hours of work in an office, often used to express an idea of routine
working hours work time, hours of work
to clock in / to clock out (=to clock on / to clock off) When you clock in/on at work, you arrive there or put a special card into a device to show what time you arrived/ When you clock out/ off at work, you leave work or put a special card into a device to show what time you left.
flexitime (AmE: Flextime) a system that allows employees to vary the time that they start or finish work, provided that an agreed total number of hours are spent at work
shift a set working period: If a group of workers work shifts, they work for a set period before being replaced by another group, so that there is always a group working.
to commute to travel a long distance every day between your home and your place of work (. ( )
commuter a season-ticket holder (. , ( )
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2 Read and translate the text, pay attention to the words in bold.
In the past, workers often stayed with one company for their whole career until they retired. Now employees regularly change companies, perhaps because they want promotion and higher salary. When we apply for a job, things like pay, working conditions and pension can be important. Many modern employees also want jobs that give them enough free time to spend with their family and friends.
Old and new ways
Im an office worker in an insurance company. Its a nine-to-five job with regular working hours. The work isnt very interesting, but I like to be able to go home at a reasonable time. We all have to clock in and clock out every day. In this company, even the managers have to, which is unusual!
Im in computer programming. Theres a system of flexitime in my company, which means we can work when we want, within certain limits. We can start at any time before eleven, and finish as early as three, as long as we do enough hours each month. Its ideal for me as I have two young children.
I work in a car plant. I work in shifts. I may be on the day shift one week and the night shift the next week. Its difficult changing from one shift to another. When I change shifts, I have problems changing to a new routine for sleeping and eating.
Im a commercial artist in an advertising agency. I work in a big city, but I prefer living in the country, so I commute to work every day, like thousands of other commuters. Working from home using a computer and the Internet has become very popular and the agency is introducing this: its called teleworking or telecommuting. But I like going into the office and working with other people around me.
3 In small groups discuss the following questions:
What sort of work would you like to have? Which is more important to you, a high salary or a job you enjoy?
What do you think is good or bad about a nine-to-five job/ a flexitime system / working in shifts / commuting / telecommuting?
Why do you think people change jobs nowadays more often than they used to? Would you like to have a job for life? Why?
4 Read the article. What sort of company is Manpower? What types of workers does the article mention?
THE WORLD OF WORK
Work has changed around the world
| Manpower has been a successful employment agency for about 60 years. It has supplied temporary employees to companies since 1948. Thats when the first office opened in Milwaukee, in the USA. Two lawyers started the company when they were unable to find temporary help with a project. Today, it is a global company with offices all around the world. Employment agencies supply companies with different types of workers. These include professional and administrative workers in offices, and manual workers in factories and in | building sites. Temporary workers (also called temps) now make up between one and three per cent of the total workforce in most countries. Multinational companies have employed temps for a long time. Now smaller companies also use temporary workers. Have careers changes very much since the 1990s? A decade ago, people expected to work for the same company until they retired. Today, nobody expects a job for life any more. People move from job to job, working in different companies or in different departments. | Training is important because it improves workers skills. This can help employees to find better jobs or get a promotion. In some jobs there arent enough skilled workers. Some companies want retired people with skills to return to work. Japan, Australia and Italy have started to employ older workers. Companies need organizations like Manpower to arrange training for older employees, for example to use computers or to work with a younger boss. THE ECONOMIST |
5 Read the article again and answer the questions:
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1 When did Manpower start?
2 What do employment agencies do?
3 What is another word for temporary workers?
4 What did people expect in their career ten years ago?
5 What can help a worker who wants to improve their career opportunities?
6 What have Japan, Australia and Italy started to do?
6 Read these job adverts.
1 What type of company is it?
2 Find two words that mean the same as job.
3 Which job needs a particular skill?
| We are currently offering positions for the right people:
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7 Match the adjectives in bold to definitions 1-8.
1 think about things and does not make mistakes _______________
2 can deal with everyday problems ______________
3 has new and exciting ideas _______________
4 very active and lots of energy _________________
5 can work on one job for a long time ________________
6 kind and helpful ________________
7 has lots of skills and knowledge in the job ______________
8 can wait for a long time ________________
8 Listen to Anton and Sandra in the HR Department of the company. They are discussing candidates for the jobs. Make notes about Monica and Roberto in the table.
| Monica | Roberto | |
| Personal qualities | friendly | |
| Current situation | ||
| Skills and experience | ||
| Qualifications |
9 Listen again and match 1-5 to a-e.
| 1 She has a lot ___________ | a) .. good at working on his own. |
| 2 Shes good __________ | b) ... of experience in book editing. |
| 3 He has a __________ | c) .. any experience in editing. |
| 4 He doesnt have ___________ | d) qualification in IT. |
| 5 He isnt very _________ | e) . at editing websites. |
10 Listen to the conversation again, check your answers and act out the conversation.
| Anton: | OK. So we have a student for the summer job. Lets discuss the web editor position next. Who do we have? |
| Sandra: | There were lots of emails for this one, but there are only two people really. First of all, theres Monica. I spoke to her on the phone and shes very friendly. At the moment she works in publishing. |
| Anton: | Is she an editor? |
| Sandra: | Yes. She has a lot of experience in book editing, but she says shes good at editing websites because she does some in her free time for friends and small businesses. |
| Anton: | OK. That sounds like a possibility. What about the other person? |
| Sandra: | Heres his picture. Do you recognize him? |
| Anton: | Yes, who is he? |
| Sandra: | Its Roberto. He was the student on our summer placement last year. |
| Anton: | Thats right. Roberto! I remember him. Very energetic! Really nice young man. |
| Sandra: | Exactly. Anyway, now he has a qualification in IT. |
| Anton: | But why is he applying for the web editor job? He doesnt have any experience in editing and he isnt very good at working on his own. |
| Sandra: | I know, but he liked it here so much last summer he wants a job. I think hes perfect for the position of web production assistant. |
| Anton: | Exactly. Lets offer him that and then invite Monica for an interview. Id like to see the websites she worked on as well. |
| Sandra: | Sure. Ill send you the links. |
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