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Duct Tape Marketing . . 12 , .
, , , . Forbes . iTunes, Fast Company .
, , . , Hewlett-Packard, SCORE, SBA, Microsoft, Verizon American Express.
: The Ultimate Small Business Marketing System ( , 12 -; Social Media Pro; Local Search Pro Referral Engine Pro.
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[1]Chief Executive Officer , . . .
[2] (. Middle America) , , , . . .
[3] . . . . .: -, 2012.
[4] (. lead) , , skype, icq, /. (. lead generation) , , . . .
[5] . Duct Tape Marketing, duct tape , , ; . Duct Tape Marketing . . .
[6] (. marketing hourglass) , , , , , , . , , . . . .
[7] (. marketing funnel) , ; , . , , , , . , , . . , ( ), , , ; , , . . . . .
[8] (. brand advocate) , , . , . . .
[9] -. . : , 2008.
[10] , (, -). . . .
[11] (. outbound marketing) , , , , , , . . . .
[12] (. networking; net work ) , . . . .
[13] (. database marketing) . . .
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[14] , ; , . . . .
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[16] , . , , ( ), ( ) . . . .
[17]Nordstrom , ( 250 ), . 1901 . . .
[18]Fortune 500 Fortune. 500 , . . . .
[19] (. talking logo) , , . , -, : ( ) ? talking logo . . . .
[20] regular: 1) a regular ; 2) being regular () . . .
[21]Certified Public Accountant (CPA) -. . .
[22] (. identity) , . . .
[23] . . . .: , 2010.
[24] (. crowdsourcing; crowd sourcing ) . , . . .
[25] , , , . . . .
[26] (. suspect) ; , . , , , . . . .
[27] (. prospect) ; , . , , . . . .
[28]- (. marketing kit) , , , , . , , , , . , - . 6 . . .
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[30] , (. white paper), , -, , , . . . .
[31] . . , . .: , , 2015.
[32]Delicious, del.icio.us , . , (). . . .
[33] wordstat.yandex.ru. . . .
[34] ( ) -/ . . .
[35] , -. . . . .
[36] . . PR. , , . .: , 2011.
[37]ROI (. return on investment) , . . : , , , , . . .
[38] (. 1955) , , . Living Videotext, Userland Software Small Picture. RSS. . .
[39]/-, - (. A/B testing, split testing), , , ( ). , . . . .
[40] (. landing page) , , -. . .
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[43] (. site map) , . , . . .
[44] - (webmaster.yandex.ru/ www.google.com/webmasters/). . . .
[45] (. snippet , ) , . , . hCard , , . . .
[46] (. mayor) Foursquare, , 60 , . . .
[47]Groupon . , , . . .
[48] (. scavenger hunt) ( ), ( ) , . , . , . . .
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[49]White label -, . . .
[50] , , . Facebook. . . .
[51] (19001990) , . BBDO. 1977 Emerson Marketing Agency (John Caples International Awards) , . . .
[52], , . . . .
[53] (. inbound marketing), () , , . , , , YouTube, , RSS , . . .
[54] lumpy mail, , . lumpy , , . . .
[55] - , -, . . Notre Dame Fighting Irish 1- . . .
[56]Toastmasters International (TI) , , , , . . .
[57]Personalised Uniform Resource Locator (pURL) , , -. . .
[58]Kumbaya (Come By Here Kum ba yah) 1930- , . , - . . .
[59] . . . .: , , 2014.