,
, , . [email protected]
24:00 27 2012 .
| , | |
| 27.12.11 |
Herfindal Index (HI) Market Total , Herfindal Index (HI) Market Total
o ;
o ;
o ;
o ;
o .
Market Penetration
o
o
o
o Brand Penetration
o Cumulated Brand Penetration Direct Mode
o Cumulated Brand penetration Reverse Mode
o
o
Brand Penetration , Market Penetration
o
o
o ,
,
o Repeat Rate;
o Repurchase Rate;
o .
6. U&A ():
, /, , , .
, .
:
- (, , , );
- - ( , , , , );
- ;
- ( ), ;
- ().
, , , , .
:
1. /.
2. .
3. .
4. .
|
|
|
5. .
6. - .
7. .
:
. .
:
1. U&A , .
2. , /, , .
7. Numeric Distribution =70%, Product Category Volume Distribution = 75%, All Commodity Volume Distribution= 30%
o ;
o ;
o ;
o .
8. All Commodity Volume Distribution > Product Category Volume Distribution
o ;
o ;
o .
