Then, well say about the advatages, target market and promotion of the brand.
And in the end of our presentation you can see the information about competitors
After all these information youll be able to see our conclusion
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im Watch is the perfect combination of the most innovative Italian technology and a unique, unmistakable style. High-quality materials and excellent manufacturing standards make it comfortable, durable and attractive to see and to wear. im Watch is designed, engineered and built entirely in Italy.
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Thanks to its sensors, you have infinite applications available. In addition, with its integrated Bluetooth technology, you can link it up to heart-rate monitors, pedometers and other sensors. Together with the many apps dedicated to sport and fitness, im Watch is the perfect training partner. To keep you in shape, to improve your performance, to beat your records. And with calorie-counting features, a healthy lifestyle is within reach of smartwatch.
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There you can see the main charasterics of Iwatch, so theyre the following:
Calls
If you receive a call, you can see whos calling, wherever you left your smartphone. Make a call straight from your im Watch by dialing the number or selecting a contact from your Address book.
SMS
Receive and read your texts directly on your im Watch display. Think later about how to reply.
E-mail
They come to display too.
Appointments
New interface
Richer, clearer and more responsive, it provides you with all the power of your im Watch.
Smart tethering (We think its really important point!)
im Watch intelligently uses tethering connection to your smartphone, activating it only when really needed. So it consumes less battery power of both devices. And it can also use hotspots and Wi-Fi.
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Shake to hang up
To reject a call just shake your wrist.
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Proximity alert
When you step away from your smartphone, i'm Watch lets you know. And it also tells you when you return to it.
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Sleep Mode
If you leave your i'm Watch on your bedside table, office desk or coffee table and let it be there, it will automatically go off, which helps you saving the battery charge. The lag time before the device goes off after the last detected movement is adjustable to 1, 2, 3 or 4 hours.
Facebook
Twitter
SMS
Instagram
imoticon (, )
:(With im Watch an exclusive instantaneous messaging system awaits you, based upon numerous emoticons.)
Countdown ( , , )
Preset the training duration. A sound signal will inform you when you have 1 minute left and then 10 seconds left.
Stopwatch ()
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So, to summarize everything, we have already said, the main advantage of is that im Watch communicates with your smartphone, showing you, thanks to its clear and bright display, all the messages you receive. If you receive a call, you can see whos calling, wherever you left your smartphone.
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Iwatch says: ( )
Are you a dynamic, enterprising person who likes to be surrounded by exquisite things?!
This watchs for you!
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So, the main target audience is:
Active people
Sportsmen (as we already said: In addition, with its integrated Bluetooth technology, you can link it up to heart-rate monitors, pedometers and other sensors. Together with the many apps dedicated to sport and fitness, im Watch is the perfect training partner. To keep you in shape, to improve your performance, to beat your records. And with calorie-counting features, a healthy lifestyle is within reach of smartwatch.) .
Businessmen (This watchs cost is about 300$ and suit to enterprising and successful people)
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Iwatch has different styles, for example the model I'm Watch Color in aluminum is young and dynamic; the other style I'm Watch Tech in titanium is durable and stylish; and I'm Watch Jewel in silver or gold is elegant and exclusive.
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We cant say a lot about its promotion, of course they have advertisements in the Internet and predominantly in Social media, and they have their own website, where is a video about Iwatch, its characteristics and advantages, so, evidently its the main promotion on their way.
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