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1. Guy Brook-Hart Business benchmark, Advanced,Students Book, Cambridge University Press, Bulats Edition, 2007
2. Guy Brook-Hart Business benchmark, Advanced, Teachers resource book, Cambridge University Press, for BEC and Bulats, 2007
3. Rawdon Wyatt Check your English vocabulary for business administration, A & C Black _ London, 4th edition, 2007
Vocabulary
Unit 7
1. accounting software
2.returns -
3. the payroll
4. overheads-
5. to envisage
6. outlay
7. to foresee -
8. VAT- value added tax
9. to deplete - , (, )
10.dotcom company
11. compatible software -
12.to tailor 1. ; 2) ; ; ; ;
13. to generate profits
14. to meet the target
15.to fall short - 1) , 2)
16. to implement - , ; ,
17. to launch a product
18. to suit the needs/requirements /
19.retail outlet
20. round-up -
21. to reckon ,
22.tax exposure
23. It doesnt sound too likely
24. to mull over
25. Ill get cracking on this right now /
Unit 8
1.to break into the market / to enter the market/to penetrate the market -
2. to capture the market
3. embedded - , ; embedded questions = indirect questions
4. per capita
5. growth rate
6. to start the ball rolling- ,
7.upmarket - , , ( , )
8. downmarket -
9. 10.production facilities
11. to overtake - , ;
12. a run-down
13. fluctuations
14. to range from to -
15. per-capita consumption
16. penetration
17. burgeoning
18. affluence ,
19.to take off ,
20. disposable income
Unit 9
1. awareness -
2. to boost sales
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3. to increase market share
4. to maintain customer loyalty
5. a classified ad - . : ( ), , .. - ,
6. point-of-sale ,
7. endorsement , , ,
8. street boarding
9. commercial
10. barrage - ,
11. to splinter
12. to crumble
13. credibility ;
14. a big noise -
15. literally ,
16. to relay , , , ;
17.audible/inaudible - , ;
18. yellow pages ,
Unit 10
1. to take for ,
2. pop-up box
3. straightforward , , ,
4. to browse (., : , , , , )
5. inventory , ,
6. haggle
7. trade-in ( -, ) 8. handy 1) ; , () . 2) ( ); ;
9. appraisal ,
10. to screen out
11. to undercut
12.to customise the purchase
13.. savvy ,
14. to retrench - , ();
Unit 11
1. evolving sales
2. savvy ,
3. to dwindle - , , ,
4. to change out of all recognition
5. over-the-counter ,
6. an sales pitch - ,
7. to drive profitability
8. to be hard put -
Unit 12
1. an sales pitch - ,
2. a cold call - [] ( )
3. round the - clock -
4.to crack
5. concierge service - -, - ( )
6. referral - ( , . .)
7. to solicit
8. risk-averse
9. up and running -
10. liability - ,
11. screening - () , , ,
12. to get to grips
13. to warrant - , ; 2) , ,
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1. . .
2. ( ). mail .
3. . .
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1. 10 000 /5 / . 2. . .
2. / 40-50 , c ).
3. summary ( 100-120 ).
4. : Economist , - .
Summary-pattern
This extract is from "........."by.......... This text deals with the subject of
macroeconomics. It is stated that macroeconomics is concerned with the behaviour of the economy as a whole. This includes such factors as booms and recessions, total output of goods and services, rates of inflation, unemployment, the balance of payments and exchange rates.
To put it shorter, macroeconomics deals with the major economic issues and problems of the day.
The author of this extract focuses on the issues called manageable, i.e. those essentials lying in the interactions among goods, labour, assets markets on the one hand and, in the interactions among national economics whose residents trade with each other, on the other.
It is emphasized in the text that in macroeconomics we deal firstly, with the market for goods as a whole, secondly, with the labour market as a whole, thirdly, with the assets markets as a whole.
In conclusion, it should be pointed out that the result of abstraction is increased understanding of the vital interactions among the goods, labour, and assets market. And we may come to the conclusion that omitted details sometimes matter.
Phrases for summary
| 1. The article (paper, book, etc.) deals with. | 1. (, ..) . |
| 2. As the title implies the article describes. | 2. , |
| 3. It is specially noted | 3. |
| 4. A mention should be made | 4. |
| 5. it is spoken in detail | 5. |
| 6. are noted | 6. |
| 7. it is reported | 7. |
| 8. The text gives valuable information on | 8. . |
| 9. Much attention is given to. | 9. |
| 10. The article is of great help to | 10. |
| 11. The article is of interest to | 11. |
