.
, : , , , , , , .
, - PR- , л F. :
л - Place / Location ().
, . , .
л - Promotion ( ), , PR- . , , -, ..
л - Presentation ( ).
, - - . , (-, - ) , .
л - Personnel (), ( ) , . .
F - Follow-up ( ). . - / .
, - . (1).
1 -
, ( RACE): ( 1)
-Research - ;
-Action - ;
-Communication - ;
-Evaluation - .
1 - PR
PR- | ||
, , PR-, . | ||
PR - , , , . | ||
. , , . | ||
. . . |
|
|
, . , , , ..; ; , .[2]
(1993): , . - .
PR- , PR-.